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In this brief segment, sales coach Matt Ryder explains how to dismantle the common "not the right time" objection from prospects. He suggests asking the prospect whether they aim to maintain, decrease, or increase their business revenue over the next 12 months. When the prospect indicates they want growth, Ryder points out that higher revenue inevitably consumes more of their limited time, especially as they age and take on personal responsibilities. Therefore, he argues that learning high‑income, time‑efficient skills now is essential; otherwise, the prospect will never find the time later to acquire them.
