Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

How to build a sales script like a $40M/year CEO)

20 Oct 2026 · 1 min

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This content was created by Matt Ryder. This content was uploaded by Matt Ryder. This is a YouTube video titled "How to build a sales script like a $40M/year CEO" (uploaded 2026-10-20). The excerpt is a short segment in which Matt Ryder (the presenter) explains his approach to scripting sales conversations: using mostly scripted questions with blank insert spots to tailor responses to the prospect, annotating the script with formatting (italics, red text) and a personal legend to indicate pauses, tone, and emphasis so the delivery sounds unscripted and conversational. The clip focuses on practical tips for building and reading a usable sales script.

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Certain questions are highly scripted, but I have like an insert blank spot, and then I'll just insert the most appropriate thing to what the person's been saying. That's how it sounds completely unscripted because I'm talking to you about your specific problems using the language that you've used. And then it's like it's how you say it. So I have notes in the script. So I'll be like, that way that you're doing it now, like do you do you do you like the way that you're doing it? And that's just totally scripted. So it goes, that way that you're doing it now dot dot dot do you dot dot dot do you pause like with like an italics the way that you're doing it now all in red. So it's like a skeptical. You just learn how to read your own legend, your own scripting.