How a $40M/year CEO trains his sales students

In those coaching sessions, like the first thing we try and do is break these bad habits. Like if someone's— they solution drop a lot. Oh, that's perfect. We help exactly with that. So if you just remove that, that person has a much better chance of buying. And then from there, what I would get them to do is rearrange or alter their script to be in a particular order: connection, situation, problem, solution, consequence, commitment, presentation. Then from there, it's like, okay, now you're using a structure. And then we train the structure, go through your portal, and then go through in your Q&A sessions and you ask questions more specific to you. But then you train, train, train. The upgrade from there is more advanced stuff in the portal and then much more coaching. So they get a daily role play, they get a tonality session. There's 2 sessions on each phase. Go through those phases and we understand the questions and how to input them into your script. We teach you how to sort of build your own from the resources that you have, and then we coach on that. Then from there we have objection handling training, tonality training, and role plays.