Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

How to get prospects to reveal their pain points (like a $40M/year CEO)

18 Oct 2026 · 0 min

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This content was created by Matt Ryder. This content was uploaded by Matt Ryder. This is a YouTube video titled "How to get prospects to reveal their pain points (like a $40M/year CEO)" (uploaded 2026-10-18). The excerpt is an instructional sales-coaching segment featuring Matt Ryder discussing sales training, how to evaluate and improve sales processes/outcomes, and techniques for probing beyond surface-level complaints to uncover deeper customer pain points.

Do you like what you're doing with sales training at the moment? If they went, yes, go, okay, well, man, it sounds like things are going fairly well for you. Is there anything that you would change about, I guess, either the process that you're using to get better at sales or maybe the outcomes that you're getting from that process if you could? People who are unhappy about something will have like 3 or 4 surface-level things they don't like, but it's the ability to kind of get below that to the real thing that's fucking bothering them. That's what you want to get to.