Max HenryFounder & Executive Director, Global Supply Chain Council (GSCC) · Founder & Executive Director at Global Supply Chain Council (GSCC)

FMCG vs Project Biz: Inventory Priorities REVEALED! 🚀

28 Apr 2025 · 1 min

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In this concise segment, the speaker explains that inventory priorities differ based on business model. For fast‑moving consumer goods (FMCG), the primary goal is to keep products on shelves to prevent customers from turning to competitors. In contrast, project‑based businesses prioritize the reliability and timeliness of supplies because delays in one step cascade through the entire project, making reliability more critical than mere product availability. The speaker also notes that these priorities are shaped by the structure of the supply network and factors such as global presence and transit times.

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I think it depends on the type of business you're in, on the type of customers you serve. If you are in the FMCG, the rule usually is you are going to have the products on shelves, otherwise customers will buy from a competitor. If you are, for example, in the project business, then priorities may change because it's not much the product availability itself alone, but also the reliability of supplies, because if your products are late then the whole project will be delayed because steps happen one after the other. So reliability is more important than product availability in that case. It really depends how your network is structured. If you have a global presence, depends on the transit time, meaning