4:06

In this episode of The Procurist, host Max Henry interviews procurement veteran Dinah about the sustainable revolution reshaping procurement. Dinah describes a fundamental shift from a linear, ownership‑focused model to a circular, lifecycle‑centric approach, where procurement manages value across a product’s entire life. She illustrates this with service‑based models such as lighting‑as‑a‑service, where suppliers retain ownership and handle recycling. The conversation then moves to AI, which Dinah says will automate routine tasks like tender management and basic negotiations, freeing procurement teams to act as strategic partners. This strategic shift demands new skills: leadership, ecosystem management, and deep sustainability knowledge. Dinah outlines the biggest hurdles—mindset change and the need for infrastructure (collection, recycling, digital tracking). She debunks the cost myth, arguing that circular models often lower total cost of ownership despite higher upfront spend, delivering long‑term savings and innovation value. Finally, she offers practical advice: start with pilot projects, build internal capabilities, and collaborate across the ecosystem to accelerate the transition.

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