Max HenryFounder & Executive Director, Global Supply Chain Council (GSCC) · Founder & Executive Director at Global Supply Chain Council (GSCC)

Market Redesign: Strategic Positioning is Key!

12 Mar 2025 · 1 min

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In this brief presentation, the speaker stresses that a strategic approach is essential when redesigning an organization’s supply chain. The process must begin with an internal assessment of vulnerabilities and objectives, followed by a clear understanding of the organization’s market position and competitor activities. Depending on whether the goal is to gain market share, protect existing share, or enter new markets, the supply chain should be designed to support that specific market objective.

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I want to just add a little perspective and having a strategic approach because an organizational supply chain they want to redesign needs also to understand what's their position in the market. So we clearly need to look at inside what our vulnerabilities, what we want to achieve, but also it's important to say, to understand where we are positioned as organization in the market and what our competitors are doing because we might want to gain share, or we want to protect our share, we want to add new markets. And then depending on what you want to do, you want to have a design that allows you to achieve your ultimate goal on the market.