Max HenryFounder & Executive Director, Global Supply Chain Council (GSCC) · Founder & Executive Director at Global Supply Chain Council (GSCC)

Revenue Growth: Correcting Planning Horizon Mistakes #shorts

19 Aug 2026 · 1 min

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0:33

In this short, the speaker highlights the risk of revenue shortfalls and their impact on a frozen planning horizon. He explains that while acknowledging the psychological tendency to overlook future corrections, organizations must embed mechanisms to adjust demand urgently and ad‑hoc within the fixed planning window. The core message stresses instituting disciplined processes that prevent repeat mistakes and enable continuous improvement in revenue planning.

Chapters

If revenue doesn't happen, we are not there. We understand that psychology, that is there a possibility. Now, if it is done, of course, there is an implication and trade-off, and that is approved. How do you correct for the future is where people miss it. If you're doing within the frozen planning horizon, urgent and ad hoc, you have to have mechanism to make sure that the demand is corrected. That's the process to bring in a discipline, what you are saying that, okay, How do you not repeat it all the time, but how do you do it and then continuously improve? Those are the ways.