1:02

In this brief segment, the speaker argues that the COVID‑19 pandemic served as a stark wake‑up call, exposing how quickly supply chains can be disrupted. He notes that prior to the crisis, supply chain practices were built over decades with a focus on cost reduction and service improvement, but the pandemic demonstrated that these systems could be shattered overnight. This realization has shifted perception, prompting organizations to view supply chain management as a strategic, core function rather than a peripheral cost center. The speaker predicts that this new strategic framing will fundamentally reshape how supply chains are designed and operated moving forward.

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