Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

Are Bad Tenants Destroying Your Rental ROI?

2 Apr 2026 · 1 min

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In this video, landlord expert Mendell Gosnell, CPM, tackles a common and costly misconception among property owners: that good tenants don’t require screening. He explains that inadequate screening leads to costly turnovers—estimated at $3,000 to $6,000 per unit—and that these expenses erode rental return on investment (ROI). Gosnell argues the most effective way to boost ROI isn’t by raising rent but by retaining high‑quality tenants for longer periods. The segment concludes with a call to action for viewers to assess their own screening and retention practices.

Chapters

Today we're debunking the most expensive myths landlords believe about property management. Myth number 3: Good tenants don't need screening. Bad screening destroys ROI, return on investment. So a simple turnover easily costs $3,000 to $6,000. The number one way to improve return on investment is not raising rent. It's keeping good tenants longer. Hopefully this video has been insightful and eye-opening. Where do you fit in there?