Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

How to Advertise Your House for Rent | Salem Property Management Education

17 Oct 2017 · 2 min

Watch on YouTube

2:08

In this instructional video, the speaker outlines a step‑by‑step approach for landlords to market a rental property effectively. The advice begins with improving curb appeal, then moves to creating clear, detailed advertisements (yard signs, flyers, online listings) that list amenities, square footage, and room counts. The speaker stresses the importance of high‑quality photos and video tours taken with good lighting to attract serious inquiries and reduce low‑quality calls. Prompt, professional communication—providing a reliable contact number and responding quickly to calls, emails, and inquiries—is highlighted as essential for securing a good tenant. Finally, the speaker reminds viewers to screen all applicants and adhere to fair‑housing guidelines, concluding with encouragement for successful investing.

Chapters

How to advertise your house for rent. As we discussed in previous blogs, one of the most important things is to have great curb appeal. Beyond that, you'll want to make sure that you craft an excellent Advertisement, whether it's a yard sign or flyers or when you're posting on Craigslist or other online sites, you want to make sure that you list out all of the amenities, square footage, bedrooms, baths, paint the best picture that you can of your property. We highly recommend using good video equipment and have great lighting. If you have blinds opened up, take it during the day, get good lighting so that the pictures that you take— take enough pictures to really show the property. If you're able to do a video tour of the property, that's going to help actually get less calls, but the calls that you're going to get are going to be a lot better quality. People have already saw the property, they're very interested, it's going to waste less of your time. That's what we do. Also, have a good contact number, answer your calls, return your calls, return your emails promptly. People are, people are generally in a hurry. They want to see the property right away. And they want to move in quickly. So having everything dialed in is going to go a long way to renting your house, finding a good quality tenant. Again, as we talked about in the past, so important to screen every tenant, follow the fair housing guidelines, and good luck and happy investing.