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In this video, real‑estate investor Mendell Gosnell, CPM, tackles the common dilemma of whether to share ownership equity with investment partners. He explains that most investors already know they will have partners, but the critical decision is how much equity to allocate to those partners. The discussion contrasts two camps: investors who swear by partnership equity as a way to leverage capital, share risk, and bring complementary expertise, and investors who avoid sharing equity to retain full control and profit. Gosnell uses the familiar marriage analogy—"choose your partner as you would a spouse"—to stress the importance of alignment of goals, trust, and long‑term compatibility. Throughout, he outlines key considerations such as the partner’s financial contribution, skill set, risk tolerance, exit strategy, and the impact on cash flow and returns. The video aims to give investors a framework for evaluating potential partners and deciding the appropriate equity split, ultimately helping them make a more informed, strategic choice about partnership structures in real‑estate deals.

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