Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

Property Management vs Asset Management: What Investors Get Wrong

11 Aug 2026 · 0 min

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Mendell Gosnell, CPM, explains why property management and asset management are different jobs. Most investors pay 8-10% for property management but don't realize they're also responsible for asset management, the executive-level work of strategic planning and performance oversight.

I always like to say, if you haven't hired specifically an asset management company, you're the asset manager. And I think that's important to understand as an investor. And so, you know, here's the common misconception. Owners assume that paying 8 to 10% for property management includes those other things, the operations and strategic planning. In reality, true asset management is executive-level work.