Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

Stop Wasting Money on Rental Marketing

28 Apr 2026 · 1 min

Watch on YouTube

0:35

In this brief video, Mendell Gosnell, CPM, addresses the common frustration of landlords whose rental listings fail to attract tenants. He explains that, contrary to popular belief, renters do not base their decisions on high‑gloss marketing assets such as cinematic drone videos or expensive cosmetic upgrades. Instead, renters prioritize four factors in order of importance: (1) price, (2) condition of the unit, (3) overall layout, and (4) location. Consequently, if a property is not receiving the expected interest, the likely cause is not the quality of the photos or the presence of costly upgrades, but rather issues related to price, condition, layout, or location. The speaker urges landlords to focus their resources on these core drivers rather than on flashy marketing.

Chapters

Why is my house not renting? Boy, this is a question we get periodically, and it's a question that we're asking ourselves every day. That it's not the problem 95% of the time. Renters don't choose a home because the listing came with a cinematic drone clip. Uh, they, they chose based on price and then condition, the overall layout, and the location, probably in that order. If your rental is isn't getting the attention you expected, it's probably not your photos, and you definitely don't need expensive upgrades.