Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

💸 The #1 Mistake That KILLS Your Rental Profit

20 Nov 2025 · 1 min

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0:55

In this segment, the presenter explains the common pricing mistake that harms rental profitability: setting rent too high or too low. Overpricing, often based on inflated Zillow estimates, leads to prolonged vacancies and stale listings, while underpricing results in consistent monthly revenue loss. The speaker emphasizes that the objective is not merely to rent quickly but to rent correctly—securing the best tenant at the optimal price in the shortest possible time—reflecting Centurion’s rental management philosophy.

Chapters

Sometimes we have clients that really want to maximize the rent and we try to encourage them to maybe set it a more, more realistic level. And when you set it too high, it tends to sit on the market longer than it needs to and sometimes just doesn't get rented. Which brings us to the next— the risk of overpricing or underpricing. So overpricing based on Zillow can lead to long vacancies and stale listings. Underpricing, on the other hand, means leaving money on the table, uh, every single month. The goal isn't just to rent it fast, it's to rent it right. As we like to say, we strive to get the best tenant at the best price in the shortest amount of time. And so that's what we strive for here at Centurion.