Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

The Secret to Winning the Rental Market

30 Apr 2026 · 0 min

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0:27

In this brief segment, Mendell Gosnell, CPM, explains that owners of 19 or more similar rental properties are not facing a marketing problem but a supply‑versus‑demand imbalance. He emphasizes that price is the most powerful lever for attracting tenants, yet advises against an immediate rent cut. Instead, Gosnell advocates a data‑driven approach: continuously listening to market signals, evaluating competing listings, and making swift, measured pricing adjustments.

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