Stuck Solving Problems Yourself? You’re Asking the Wrong Question

Organizations need to take a people first approach, kind of a who first approach. Because without the right people to execute and operationalize what you want to do, the rest of it doesn't really matter as much. And I think Michael Gerber started this thought process with E. Myth. And more recently, Dan Sullivan's published a book called who Not How. I think most organizations and most entrepreneurs, probably because of the E. Myth, where they were the technician in the business, they were the ones who had all the answers and solutions. But that starts to break down as you scale. They tend to see things as a as a how problem, not a who problem. And so they're constantly looking to the people they have or to themselves for the solutions. And oftentimes what we find is the problem is that you don't have the right who. Sa.