A short conversational clip from a YouTube interview (host Michael Evans and a guest) about breaking into saturated markets. The guest emphasizes using storytelling—drawing on an authorial background—to differentiate from incumbents, and identifies underserved niche audiences (notably horror readers) as an opportunity to offer tailored products and messaging.
Not scare mail. Scaremail is one of a kind. But maybe talk about how you think about breaking into saturated markets.
Yeah, I'm not the only one who's done this, but I'm the only one who's done it from an author's perspective. And I can bring that to what these other companies cannot do or have not done, is that I have a long history of story writing behind me to help support the thing that I'm creating. So telling a better story than the people who are there is always the first goal. Then the second goal is looking at what my audience already has and does not have. I notice that horror readers don't have a lot of stuff out there for them. And so it was a really big opportunity for me to say, hey, look, here's something else that, that you as a horror reader, along with powerful messaging which says, hey, I understand what it's like to be a horror reader and not be able to find the things that you want, and having spooky cousins who are hard to shop for and that sort of thing, and enjoy going to the spooky movies and everybody else didn't.
