A short excerpt from a YouTube video by Michael Evans advising authors to avoid the "expert bubble". The speaker contrasts two frames for audience design—creating content for "tourists" (beginners) versus "purists" (experts)—and urges authors to simplify explanations because what seems obvious to the author can be valuable to newcomers.
Two frames I like to say is like, you can either create content for tourists, or you can create content for purists. And so a lot of authors, they will get stuck in the creating content for purists. They'll think, you know, everyone knows as much about this specific topic that I've been researching for the last 10 years of my life, and they fail to bridge the gap between what they know and what their audience knows. And so my encouragement to authors is to think about, you know, what's obvious to you is amazing to others. And so how can you not only simplify your message, but also make it more easily understood for the beginners who are just getting into whatever industry you're writing about?
