Short excerpt from a spoken discussion about how certain words carry stable negative or positive connotations that influence readers’ reactions; speaker gives examples of negatively-perceived words (e.g., "disgust", "moist") and positively-perceived words (e.g., "join") and notes their effects on marketing and blurbs.
There's words that just automatically have negative connotations, right? And like, there's some obvious ones, like disgust, right? Like, if you're. If you're writing a romance novel and you put the word disgust in, like, not, sorry, disgust. It's like she was disgusted by him. I keep saying it in such a way that sounds like disgust as well. I'm thinking, why? I can't stop, you know? Or there's like, words like moist. Like, apparently moist is one of the most unliked words in the. In the English language. So there's words that kind of, like, are obvious that you wouldn't really want to use in your blurb or in your marketing because they're just going to set people off the wrong way a little bit. But there's other words that are always. Have. Always have good connotations. People always like the internal meaning they have for these words. Words like join, you know, dislikes the word join. It has a feeling of togetherness, of belonging, of having a place to be and someone welcoming you. It always has good connotations.
