Short conversational segment where speakers (including Michael Evans) discuss using naming rights as a creative funding strategy for writers and small projects. They note naming rights can apply to physical spaces (shelves, murals, toilets, registers, walls) and to books (e.g., naming secondary characters), and cite Matt Deniman as an example of someone who used this approach.
A really cool thing about spaces is you can sell off naming rights to anything. You can sell off naming rights to every single shelf, to every toilet, cash register, corner of the wall. I've seen people do an entire mural on one wall that incorporates the names of every single backer. You know, there's a lot of stuff that you can do in that space that you can't do with like a stack of books. So that can also be a really fun way to think about a campaign like this.
Oh yeah, no. And also though you can apply digitally to books. I know so many people listening might not fall into the camp where they're going to be running a space it's campaign anytime soon. You can apply the naming thing to books. You're a little bit more limited. Like you said, you can't necessarily name the shelf in your bookstore that doesn't exist. But you can, you know, have people name secondary characters.
Oh yeah, Matt Deniman. Matt Deniman did a tremendous job of that.
