This is a YouTube video titled "How the Whisper-Tease-Shout Method Boosts Your Book Launch (Alex Hormozi’s Secret!)" containing a talk by Dr. Ali Mattu discussing an email marketing strategy involving gradual teasing and engagement to boost book launch success, recorded in June 2025.
There's a method that Alex Romoezi talks about, which is the whisper tease shout method. And I think that is a fantastic way to start your email launch, which is the months leading up to your book launch, just whispering about your book. Little teases here and there, hey, I'm working on a project in the dark, you know, I'm working on something exciting. I can't wait to share it with you guys, right? Just little things in the PS section. Well, fun fact, the PS section is the number one link that gets clicked in email. So if you want someone to click on something, put it in the PS and actually That's kind of what I'm doing with my email list now is I added that and the PS section always has a link to a funny or funny meme or, you know, a piece of content that's that sparks positive emotion. I'm slowly training my audience to associate clicking that PS link with a positive emotion so that on launch week, when I launch the book and I put that link in the PS section, more people are likely to click and go check out the book.
