Who created Scare Mail?

Name: Storytelling Through Letters
Uploaded: 2025-08-21T16:41:59+00:00
Duration: 56 s
Channel: Michael Evans
Description: Michael Evans (host) discusses innovative storytelling delivered as physical letters, highlighting two companies: Flower Letters, which markets…

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Storytelling Through Letters

21 Aug 2025 · 1 min

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0:56

Michael Evans (host) discusses innovative storytelling delivered as physical letters, highlighting two companies: Flower Letters, which markets genre-letter series (romance-forward genres such as fantasy, Regency romance, and World War II romance); and Scare Mail, created by David For Guts, which sends horror stories through the mail. Evans argues this letter-packaging attracts new readers and helps stories stand out and grow readership more than selling conventional books.

Questions this video answers

David For Guts.

Chapters

One is Flower Letters. Flower Letters is a pretty robust site. They've been doing this for a while and they really emphasize entirely that this is a new type of story. Getting that story letter mail being the really crucial thing here and they have a few different genres. They have fantasy, Regency romance, World War II romance. Most of it has to do with romance and incorporating some other sub genre into it and it's a really cool company. And the other one is from a great friend of mine and someone who you'll hear more and more on the podcast. In fact he'll be on next week is David for Guts who created Scare Mail and he's a multi seven figure author from this now and it's horror letters literally letters in the mail and a horror story told through the mail. This different packaging of a story attracts new readers really helps these stories stand out and as a result grows their readership way more than they would if they were just selling book.