Michael Evans breaks down content creation into three steps: Consume content on your platform to see what works, Curate by modeling successful posts, and Connect with your audience. Start by scrolling feeds and studying what goes viral so you know what to make.
The advice I often give people who are, I wouldn't say hesitant, but fearful that creating content will put them onto a never ending cycle of always having to slave for the algorithm is that it's actually a lot more simple to create content than most people think. And so my advice to them when getting started is what I call the three Consume, Curate, and Connect. So step one Consume. It's very hard to create not only social media content, but social media content designed to go viral if you don't know what that looks like. And so step one is to log into these platforms. How are you expecting to create a viral Facebook post if you're not on the Facebook platform? So step one is familiarizing yourself, scrolling the feed, and paying attention. This is the most important part, paying attention to what you pay attention to.
