This content was created by Michael Evans. This content was uploaded by Michael Evans. This is a YouTube video titled "The Secret to Catching Your Audience’s Attention Instantly" featuring Michael Evans discussing the concept of social hacking as a strategy to gain attention from influential figures in a specific industry, recorded on September 16, 2025.
Superpower number nine is social hacking. I love social hacking. This is when you either literally do something wild to meet or directly connect with someone who you admire and get them to mention your book. An example of this would be getting someone like Stephen King to tweet about your book if you're writing horror. Or getting Rebecca Yarros to tweet about your Romantasy novel. That would be awesome. Now how do you do that? That's social hacking. Getting things like that to happen. But the thing is, social hacking doesn't have to be. Getting the person who is the leader of the industry or the leader of your space to actually mention your story can be as simple as tying your name to theirs and creating content that's inherently going to interest that audience so that these algorithms serve it to the audience that you want to reach. So an example is if you want to reach Brandon Sanderson, you could create a video of making special editions about his books.
