A short conversation (YouTube) about converting a merchandise/swag shop into a monthly subscription service. The speakers emphasize the importance of niching down—offering a focused, repeatable item (example: a monthly book sleeve) rather than a broad generalist gift shop—because uniqueness and problem-solving products are easier to sustain as subscriptions.
Now, what are your thoughts on converting that swag shop? Because Devin writes that they want to convert it, their swag shop, into a monthly subscription. So what are your thoughts on that? What makes a swag shop good as a monthly subscription?
Yeah. So I think you need to niche down, right? If it's going to be swag like you talked about, book sleeves. I'm like, every month. It should be simple and niche down to where say, hey, we're going to send you a really cool book sleeve every month. So now your books don't ever have to. You don't ever have to worry about. These new books that you're getting from Barnes and Noble are going to get all scratched up. Right, Right. I. I would if. If you just say, hey, we're the everything place for this thing. Unless that thing is a bobbleheads, you're. You can only get this bobblehead from here. And it is. That's all we specialize in, is in bobbleheads. I think you're going to struggle, right, because there's a lot of places you can go to find. Hey, it's really easy. Pop onto Amazon, say, I need gift items for horror fans. It's very easy to find those types of solutions. But if you say, hey, there's only one place to go and find these knickknacks or these things that solve, solve a problem like, like those.
