Kickstarter's all-or-nothing model protects creators from launching projects they can't afford. If you set a $5,000 goal but only raise $4,000, you won't have enough to deliver the rewards you promised. Know your real costs before you launch.
Chapters
The reason why Kickstarter was designed with all or nothing funding is to protect the creatives. You know, if you do your budget and you really need $5,000 to, like, make this book at this trim size, with this paper quality and this page count, and then you come out of the campaign with $4,000, like, you're in a terrible spot. Like, we didn't ever want to force somebody to be bringing their project to life with an incomplete budget. So that's sort of like what you do to yourself if you aim very, very low. Like, you all these promises, and you're going to have to keep them, even if you haven't really raised enough money to do so. So, you know, what can I say? I get it. I understand why people do it. But I'd be really, really, really careful, you know, make sure that you have a full understanding.