Michael EvansI help authors succeed in the future of publishing by going beyond the book

Why You MUST Have a Plan for Success on Kickstarter

Name: Why You MUST Have a Plan for Success on Kickstarter
Uploaded: 2025-06-13T20:56:23+00:00
Duration: 51 s
Channel: Michael Evans
Description: A short spoken segment advising creators to build a thorough budget and plan before launching a Kickstarter. The speaker emphasizes realistic costing…

13 Jun 2025 · 1 min

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A short spoken segment advising creators to build a thorough budget and plan before launching a Kickstarter. The speaker emphasizes realistic costing (including manufacturing scale-ups), contingency planning for both negative and unexpectedly large outcomes, defining audience and outreach methods, identifying collaborators, and setting a timeframe. The guidance frames planning as essential to smooth execution once the campaign launches.

Chapters

Do as thorough of a budget as you are absolutely able to do. Like do not skimp on that step don't skip it don't just guess the weight of the thing the like where you're going to produce it and think through what if you know our goal is to make 100 of this thing? What if it accidentally hits and we need to make a thousand? What does that mean for our manufacturing? Yeah what if we need to make 10,000 plan out you know do contingency planning for things going badly and for things going really well and then also think through you know what are all the steps that are going to get us there? What is the audience, how are we reaching them? What are all of the ways in which this is going to get brought to life? Who are the collaborators? What's our time frame? You know put together as plan as thoroughly as you are able given your personal capacity to do so and that's going to make everything easier once you go.