Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

$0 - $1M the FULL COURSE that 90% of Business Owners Missed

6 Jul 2026 · 1 min

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In this segment, the presenter argues that regardless of a service‑business’s startup budget—whether $5K, $15K, or $50K—the single most important focus should be marketing, not equipment. He stresses that marketing drives customer acquisition, which is the true foundation of a business. He criticizes the common misconception that buying trucks, mowers, or trailers first will automatically generate customers, pointing out that without customers the equipment is useless. The core message is that businesses are built by acquiring customers first, and equipment purchases should follow only after sales are secured.

Chapters

Regardless of your budget, whether your budget for your business is $5,000, $15,000, or $50,000, regardless of what your budget is to get started, I would recommend that you just simply focus on one thing and one thing alone. I care about how much can you spend on marketing, 'cause marketing is what is actually going to move the needle for your business. It is actually gonna drive results and get more customers. People will literally spend $50,000 on 2 trucks, a whole bunch of mowers, uh, a a dump trailer, all this stuff, and literally they have zero customers and they somehow think that getting the equipment and getting the trucks is going to lead to getting customers and creating a business. You get a business by having customers and you just so happen to have to buy trucks and mowers and trailers in order to perform on the work and fulfill on the sales that have been given. What creates a business is customers.