Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

18 Spring Rushes Later: Why Preparing Offseason is Key to Success 🚀

28 Apr 2025 · 1 min

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Mike Andes, drawing on 18 spring rushes and experience with over 170 locations, explains the importance of offseason preparation to manage the spring rush in lawn care. He gives concrete timing rules-of-thumb: begin marketing in the second week of February, start mowing the first week of March, and hire every three weeks thereafter. The advice focuses on forecasting trucks, employees, and shop space and emphasizes learning over multiple seasons.

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After going through 18 spring rushes and seeing over 170 locations at Augusta, go through this and start from scratch. It takes three spring rushes to really figure out, okay, if I start marketing the second week of February, I start mowing the first week of March. I need to start hiring every three weeks after that. The timing of the spring rush is so important and to really nail it in your market, to know when things start to pick up and to be able to forecast the trucks that you'll need, the employees that you'll need, how much space in your shop space you will need. These are things that just take time. So don't be too hard on yourself. Realize that watching videos like this, educating yourself, going to conferences and talking to other competitors is super valuable. To be able to learn what your spring rush looks like and the timing of when you do everything so that next year you can crush it even more.