2 EMPLOYEES | $300k Business in 30 Days (29)

I'm traveling 3,000 miles across the country to build a $300,000 lawn care business in just 30 days. This Augusta lawn care location needs to be making $1,500 per day before I can hand it off to a general manager and go back home. I'm starting with no employees, no equipment, and no customers to prove that systems build great businesses.

Today.

29. The game plan is to beat yesterday's revenue goal of $1,500 in daily revenue. Yesterday we had 1711. Today we're shooting for almost 2000 and beating 1900. I'm going to break down all the numbers today and show you every single job and the breakdown of all of our revenue.

Oh, man.

You know, it's a good morning when.

Your first key.

It too.

The first one.

Yeah.

Yeah, dude, let's go.

So the delivery for the mulch got a little bit delayed, so I got a few estimates I'm going to go.

Ahead and knock out.

This is a drive by estimate property cleanup, mowing, and now that we're booked out quite a ways, there's not really going to be much of discounting. It's going to be mostly full prices, adding an estimate for the whole nine yards.

All right, let's go.

Not home.

It is a drive by estimate. So I'm gonna make a video. And this video is going to be for the crew, but for when they show up. But it's also going to be for the customer because they are not home. To go over the actual scope of work with me. I love this neighborhood. Check this house out.

I love that.

Let's go.

This house is super cool, too. Let's go.

All right, so yeah, backyard. Getting rid of all this debris, pulling the weeds in the beds, shaping up all the shrubs. This backyard bed here, just a lot of weeds growing in there. We'll make sure we pull all those as well. We're going to separate the back and the front yard as different optional items. So that way, if it's just the front yard they're looking to clean up, they can have that separate because there's quite a bit of work back here. It's just a much larger space and a lot of weeding that is going to be required. We'll get all rid of all these leaves as well. Trim up all the shrubs, create some separation, create the tops of these and a lot of weeding that back area there, and that'll be it. So, Rebecca, look forward to working on your property. If you have any questions, let us know. And yeah, have a great Day.

All right, we're just wrapping up the job. I'm going to show it to you.

In just a second.

But Remember, this was eight yards of mulch and we get charged $40 per yard, so 320 worth of material. We gave this person a discount.

This is the one.

We gave a 10 discount or 15 discount to get the job on the schedule. So we didn't make a ton of.

Money on this one.

We only made $624 in revenue, so about $300 approximately in labor revenue. It took me almost four hours. It would have taken me way less, but I had three zoom meetings I couldn't miss for co pilot and paper performance software. So, yeah, it looks pretty good.

Honestly, I'm not a huge fan of.

This big, big nugget stuff. Honestly, it's not nice to walk on. It's difficult to plant in. But they just really wanted a of barrier to the ivy and the weeds that were growing. So we got the job done.

On to the next one.

And I could see on my co pilot app that Chandler and Jonathan finished all the mows and now they're on their property cleanup before our final property cleanup that we're going to meet at.

All right, so we're out of this property here. On the way next job site, we installed a whole bunch of pine needles in the flower beds in the front. We trimmed all these bushes, pulled all the weeds in the beds, and now they want a quote for the backyard. All of these need to come down quite a bit. There's a lot of new growth, but even just four or five of those top branches coming off will remove a lot of that new growth. So you got all the ivy, but yeah, lots of trimming and then clearing out the beds and then installing the pine straw.

So throughout the day, I'm able to direct message with command center, and they just notified me that we're not only booked out this week, we're also booked out all of next week. The week after that. We're only doing the mowing because Chandler's got to come up for training. But then we're booking into the third week now after I leave. That's awesome.

Oh, hey, I'm supposed to meet you down here, right? Shout out to Lindsay from Fine Turf. He's the guy that we refer all.

Of our chemical treatments and applications to.

Yeah, I'll turn around. Cool.

Awesome. I'll see you in a bit.

All right. We're in the backyard of this property, and we're actually doing this for Fine Turf, which Is a company we typically refer all our chemicals to, and they want us to clear out all of these trees. Did you guys build the whole, like, deck or the outdoor living space or.

Just all the soft space?

We do. We're really getting away from it.

Yeah.

I don't know.

Our business is great with, like, everything so reoccurring. Most of it, yeah. But the stuff that we get away from.

What's your strategy? Well, first and foremost, start pulling, keep pulling, continue pulling, pursue pulling, finish pulling. That's the fun.

This is one advantage of being small. Leading is not that difficult because you're so low to the ground already.

This is the part of the challenge where people will come out in the comments and say how easy it was for me to do this.

Let me remind everybody, while this challenge was going on, Copilot grew by over 40% in the past 30 days. We had two sprints at pay for performance and released more features. I have 130 franchisees that depend on me to be able to create content for them every single day. In a mastermind video that we do live questions. I made an extra video every single evening for Augusta nation detailing the numbers and the background of everything I was doing every single day. We completely revamped landscapebusinesscourse.com and mbaforantrepreneurs.com every evening. I had about three to four different Zoom calls with different developers on the team as we were building software for copilot and pay for performance. And we are rolling out an AI platform for answering phone calls at command center. All of that in the past month. If I'm able to do it while running all of those other things, what's the excuse someone else is going to be when the only thing they're doing is starting their lawn care business? They should be the ones out holding signs, doing door hangers. And ultimately, the only thing you can control in your business is their inputs. You can't control whether or not customers accept the jobs. You can't control whether or not in the first week you get 100 rejections or if you actually get a couple jobs from your first marketing campaign. You can't control those. Those are the outputs. That's the revenue.

That's the jobs.

Those are the customers. Those are external. What you can control is the inputs. The amount of activities that you are doing, the amount of door hangers you are putting out, the amount of money you are investing back into the business, the time and energy you are spending on training your team. Those are the inputs. And those are the Things you can control. You can't control what family you were born into, the color of your skin, genetics that you have. But the one thing you can control is how hard you work and the level of dedication you have towards the goals you have. And I hope that over the past 30 days, if you see me struggle and fail and mess up and come.

Up short and have bad weather and.

Doubt myself of whether or not I was able going to even be able to get one job on the schedule and fighting through price sensitive customers, unhappy customers, crashes with a truck, hires that didn't work out. Through all of that, the inputs are the only thing I can control. I can't control the customer, I can't control my employees. The only thing I can do is stay dedicated towards the goal that I have. And is there an advantage of having command center and having the website and having all of those systems in place? Absolutely. That's why I believe in a franchise model. That's why I believe in Augusta lawn care. That's why I believe that the $1,200 I spend from this location every single month to be part of Augusta is worth every single penny. This is the reason you don't hear me talk about Competition or other CRMs or the people in my market that I'm trying to compete against is because I can't control them. I can't control their pricing, I can't control their bad behavior, I can't control their leadership or the decision making that they have. The only thing I is myself and the 24 hours in a day that I have to spend working towards my goals. People ask, well, what makes you think you're gonna be able to compete with the likes of service, autopilot or job or have hundreds of millions of dollars behind them with copilot? People ask, how do you think you're going to compete with the likes of The Grounds Guys, US Lawns and the other 600,000 landscapers in the United States and in a very, very fragmented market. Here's why is because I don't see leadership team being on the front lines, being connected to their users or to the people that make their business operate on the front lines that, you know, I don't see them pulling leads. I don't see them having code sessions. I don't see them hustling, working, grinding towards a vision and a common goal that is beyond them, themselves, their own ambitions and their own personal desires. And that's what separates the companies that last five or 10 years and the companies that last decades and centuries. And if you've grown a large business and this starting a lawn care business challenge doesn't do anything for you, and you have 5, 10, $15 million in annual revenue, and you're growing your business, and you have 50, 100, 200 employees, let me tell you this success is not a given today, tomorrow, or next year. And you staying connected to your frontline team members that are bringing the revenue in and getting connected in the dirt of what's being done in your business is the ultimate way to continue the success that you're having.

Client isn't home, so gonna quick call.

Just walk into the job, see if.

He'S available for a walkthrough. But probably not. I can't take your call at the moment, so please leave me a message and I'll return your call as soon as I can. Thanks.

At the tone, please record your message. When you've finished recording, you may hang.

Up or press 1 for more options. Hey, Daniel, this is Mike with Augusta Lawn Care. We're just wrapping up at your house here. Looks like you're not. Usually we like to do a walkthrough, but I know we'll be here next week for the MoW, so feel free to nav us then if there's anything you want cut shorter or anything like that. Honestly, I did the edging, and I kind of dug it out with a shovel. I don't think you're gonna need to do the, like, the border edging the block. You can if you want for aesthetics, but I think it'll be contained just fine. I dug out, like, a nice kind of trench around the whole lawn, so it's a little bit elevated. And I think it'll be fine as long as we keep maintaining the edge. But anyways, just letting you know we're wrapping up. Appreciate your business, and we'll be here next week for the mo.

Thanks so much. Have a good one.

Bye.

Bye.

Whoa. Four weeks.

The bad thing is everyone accepting is like, four weeks.

Are you serious?

So we're gonna sketch have Chandler hire another employee on the 25th. That is the plan.

And we're scheduling as if the jobs.

Are that he has an employee because the jobs put his budget hours higher.

So we better get an unfortunate.

Guess what.

We had a great name suggestion in the comments today.

Yeah, it was.

They said we should have named the.

Business Obnoxious Midget Lawn Care. I thought it had a nice string to it.

You know, honestly, like, if Augusta Lawn.

Care ever went out of business, I think Obnoxious Midget Lawn Care would do. Well, think of the marketing opportunities. There's no job too small. They're not just midget lawn care.

You know what we need to do?

We need to go bother the mechanic. I haven't heard anything about P2.

Okay, folks, we're gonna do a little bit of Monday morning quarterbacking, also known as Tuesday evening quarterbacking, because as you can see here on the dispatch board inside of Copilot, it's Tuesday. Okay, so this is what happened today. These are all the revenues, and these are all the jobs. So we got some mowing jobs. This is what Chandler and Jonathan did this morning. Then they hopped in and did this. Oh, look at this. I can point for you. Look at this. They did this project right here for 299 at one of our clients that we also mowed their lawn. And then that big cleanup at the end of the day. That was this one right here. $719. 10 budgeted hours was on the schedule for that one. And then I got some estimates in here. I did this mulch install for Holly Graham. It was five budget hours. There's the 623.90 that we earned on that job. Now, if we look at the total for the day, we had $1,900. And 1913, we had $1,913.90. That's a lot of words for the day in terms of revenue. Now you're asking why does it say in the title and thumbnail you made $2,000? Because a customer gave us an extra $111 on their invoice today for work we did the other day because they wanted us to do a little extra. So what did we do today? Chandler went back to the property, and we're installing an extra little bit of mulch, like an extra yard. So technically, because Chandler did that Today, we earned $2,000. Over $2,000 on the schedule. Okay, now let's go through all of our costs, because everyone wants to know, are you profitable? Okay, so we made $1900. The biggest cost we have is labor. So Zach is going to put a little thing over here, and it's gonna show the hours that Chandler and Jonathan worked. Now, if you take those hours that were clocked on P4P software dot com, of course, and if we assume about $30 per hour because we got to pay Uncle Sam for payroll taxes and all the rest of it, that would be $600. Why? 9 plus 11 times 30 equals $600 in wages. Now, let's go through some of our other costs. So if we scroll down a little bit here, we did have some other costs. We probably had about $50 worth of dumping today in terms of what we would typically charge. However, we will get it all dumped for $16 tomorrow at the dump. So $16. Add it to the chart. Zach, add $16. I keep pointing the wrong way. $16 to the chart of extra costs for dumping fees. Now this mulch job right here, I already Talked about today, $320 in product cost for the mulch. This one right here was all labor, just 10 straight budgeted hours of labor. Now we also charged for dumping fees and then we gave him a bit of a discount on this one to get on the schedule because remember, if you listen to a couple days ago, we lowered price in order to increase close ratio and click close more jobs. And it's working because we're booked out four plus weeks. Also we're going to add about $100 for the cost of that U haul. It's only $20 per day, but they do charge $0.69 per mile. So let's charge a hundred dollars just to be conservative for the extra cost of having the rental of the U haul. Now it's been a long day, so I'm going to let Zach do the math and show you all over there exactly how much in profit we made. Now that is gross profit and it's not as high as I would like to because we're not charging for E fees, the regular dumping fees and we gave quite a few discounts out to get this work on the schedule. However, we're not losing money. We're absolutely just fine doing this just the way we are. So keep in mind, gross profit does not include overhead, things like insurance, fuel and the cost of command center and the franchise fees. If we wanted to kind of roll that all up, let's just call that $150. And now you actually see probably closer to what is actually the net profit for the day.