A short spoken YouTube segment by Mike Andes that presents a simple framework for building a great business: focus on selling (sales), deliver a product or service that exceeds promises (product), and lead others to enable them to exceed promises (leadership). The three form a "trifecta" for business success.
Most successful people in business focus on selling. This is what also is known as the sales department. Number two is they exceed the promises made during the sales process. Also known as the product. So the product or service is really, really good. And then third is that they lead others to exceed the promises made during the sales process. This is also known as leadership. So sales, product and leadership make up the trifecta of building a great business.
