30/yrs of Business Lessons in 1 Minute
In this rapid one‑minute monologue, Mike Andes distills three decades of entrepreneurial experience into a handful of actionable business principles. He argues that raising prices is essential because higher pricing enables the delivery of premium service that satisfies a business’s best customers. He distinguishes between “best” customers—who value time over cost—and “worst” customers—who are price‑sensitive and drain time. Rather than rejecting new leads, he advises entrepreneurs to keep the pipeline open, increase prices, and eliminate the lowest‑performing ~10% of the client base. He cautions that average inputs produce average outputs, so a standard 40‑hour workweek cannot generate top‑10% results. Finally, he promotes a mindset of giving without expecting immediate returns, claiming that such generosity cultivates enduring, thriving relationships and organizations.
