Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

6X Your Leads Without Spending More on Ads

2 Jun 2026 · 1 min

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0:33

In this clip, Mike Andes challenges the common belief that business growth hinges on attracting more website visitors through ads, mailers, or door hangers. He points out that many small businesses only receive a few hundred site visits per month and convert roughly 1 in 300 visitors into leads. By improving the conversion rate to about 1 in 50, a business can multiply its leads six‑fold without spending additional money on traffic acquisition. Andes argues that the focus should shift from driving more traffic to optimizing the website’s ability to convert existing visitors, emphasizing conversion rate optimization (CRO) as a higher‑impact lever than SEO or paid ads.

Chapters

I wanna kind of like get past this like, oh, we don't have residential customers coming in and we do mailers. No, we need to change the fact that if you went right now to how many people are coming to your website, I'm gonna go out on a limb and say it's a few hundred a month, and you're getting 1 or 2 estimates from them. So your conversion is like 1 out of 300. You can get that to 1 out of 50 and 6x the amount of leads that you're getting. So instead of thinking about how do I get more customers to my website, i.e., door hangers, Facebook ads, whatever, let's just focus on once they get to my website, let's convert more of them. So conversion rate optimization is what we think a lot more about than like SEO and like driving traffic. More traffic and ads.