Mike Andes argues that the next generation will trust AI recommendations without question, letting AI agents handle hiring, payments, and brand choices. He warns that resisting this shift means losing market power and competitive advantage.
I think people will have, this generation that's coming up, having these AI tools, they'll trust what it says more and there won't be as much of this thought process, I should push against it because it's new. Just, it's part of their life. They grew up with it, answered all their questions in high school and they're ready to adopt it. And it leans into what we talked about last week in terms of like the importance of brand so that when the LLM says use this company and they will just do it and they're more likely to let their agent just go check out that you're showing up there. And so I think the trust in the AI and the ability to let it handle payments, handle tasks around their house, That's gonna be the trend that I think if you're, again, you got, we'll get beat up over this from last week's, but it's like the ship has sailed and you gotta get on it. And any ideological thing that keeps you from adopting this technology, like, is going to hurt you in the future. And, uh, and as they have the money, they make the decision purchasing, it's just going to solidify what they trust. And they trust the AI, like what we talked about last week around business advice and like questioning it. They just trust it. Like I've seen younger people use AI and they just go down this trail with it of like never questioning it. It's just like we just accept what it's saying and you can say all the negative things about that in the world, but it's just gonna keep happening. If you bet against it, You're just gonna lose.
