Mike Andes examines whether lead magnets work for lawn care businesses. He finds they rarely convert to paying customers, but suggests testing them anyway in your market using Facebook ads to promote PDFs or video guides with strong titles.
All right, so we have another one from Caddy Jackson Caddy. Are lead magnets in the lawn care industry worthwhile investing time in? Can you share any advice or knowledge on this topic you wish you knew five years ago?
Well, first let me try to get into this driveway that is very narrow in this alleyway here. Lead magnets. In case you don't know what a lead magnet is, a lead magnet is something that you give to a customer, typically free, digitally like a PDF, a how to guide something of that and it gets and in order for them to get it for free, typically they just have to put their contact information in.
Cool. Good. We have not seen that convert to actual clients a whole lot. That being said, in your market, you've got a test, test, test that might work great in your market. Try it out. Run some Facebook ads against a free one page PDF of how to make your lawn look better for under $100 or a video guide to making your edge look like a million bucks. It's all about that clickbait title, getting their contact, selling to them.
