Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Are Vehicle Wraps Worth It?

28 Sept 2026 · 1 min

Watch on YouTube

1:29

In this segment, Mike Andes explains why he invests $3,000–$4,000 to wrap his lawn‑care vans and trailers with full‑color graphics. He argues that premium branding signals high‑quality service, helping him command higher prices from discerning customers. Once a vehicle is wrapped, it becomes a moving billboard that continuously generates leads as the van drives around town, especially from neighbors of existing clients, improving route density. Andes contrasts this one‑time, long‑lasting investment with the recurring cost of renting digital ad space on platforms like Facebook, Google, and LSA, noting that online ads disappear when the spend stops, whereas a wrap can provide free advertising for 5–10 years, akin to owning a house versus renting. The overall message is that vehicle wraps offer a durable, cost‑effective advertising asset for service‑based businesses.

Chapters

I'm washing my vans so I can go get them wrapped for my lawn care business. These usually take at least $3,000 to $4,000 just to wrap the entire van with our graphics and our decals and our branding. But here's why. If you're going to charge a premium price to a premium customer, they're going to expect premium service and a premium brand. And if you're rolling up inside their driveway with a whole bunch of oil leaking out of your truck, it's a rust bucket, what do you think they're going to do in terms of thinking what your prices should be? They're probably going to negotiate with you and be looking for the lowest price. Also, the reason we do these wraps is because once you wrap it one time, I get leads forever. As long as I'm driving that truck around town, driving that van around town, that trailer, if it has a wrap on it, I'm getting leads. People calling, seeing my branding, and specifically the neighbors of my existing customers. Those are the people I really want to improve my route density when I'm doing lawn care. And when it comes to online ads like Facebook and Google, I've got to rent space. I've gotta rent space in front of the customer every single time I get a lead. I've gotta run Facebook ads, I've gotta run Google ads, I've gotta run LSA. But as soon as I turn those ads off, that rented space is gone, and I gotta keep paying to play the game of advertising. Whereas when it comes to my wraps and my vans, they stay there forever. 5, 10 years that I'm using this vehicle, it's gonna constantly be getting me more and more leads. It's like owning a house instead of renting. When it comes to these wraps, I own them. I don't have to rent space from Facebook and Google.