Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Are You Selling to People Who Can Actually Afford You?

11 May 2026 · 1 min

Watch on YouTube

1:04

In this concise YouTube segment, Mike Andes and a co‑speaker discuss how entrepreneurs can survive a recession by targeting wealthier, less price‑sensitive customers. They argue that if a seller’s current market cannot afford the product, the solution isn’t personal improvement but either offering a different, affordable product or relocating to a market where customers have the purchasing power. The speakers stress that being “sharp” or “gifted” won’t help if the market fit is wrong, and warn against the common self‑blame that arises when sales falter in the wrong demographic.

Chapters

What can I do to tap into the demographic that has the money to spend, has wealth effects, and is gonna be less price sensitive if we do enter a, a recession?
It's not the popular answer, but you have to go where the opportunity is. If, if there's legitimately no opportunity in your market. So if, for example, people just flat out don't have the, uh, the money to buy the thing you're selling. It's as simple as you have to sell something different that they will buy and can buy, or you have to move down the road, which could be very painful, to a market where people can buy your thing. I don't think there's any magical answer. If people don't have the money— and that is a true story for many parts of the United States— it's back to what I think I said earlier. You could be incredibly sharp, incredibly gifted, have all the abilities that any of the rest of us have. But if you're in the wrong market selling to the wrong person, you're not going to win. And you're— and I've said it in other videos, you're gonna think it's you. You're gonna think something's wrong with you. It's not you. You're just simply serving the wrong clientele in the wrong area.