Assasination Attempts & Investment Strategies - Episode 069

All right. We good? Rock and roll, dude. Sweet.

We're not going to miss the first minute.

Last time I was listening, I listened to the first. I was like, oh dude, this is a rough episode.

Well, I left it in because it was kind of flowed naturally and we didn't do a re intro. So anyways, we are, we are live, we are recording. We are back. Another episode. C Suite unfiltered. Got to start from the top few.

Weeks of being dad under your belt.

Yeah, a few weeks being a dad under my belt.

So battlesguard veteran now say it again. Your battle scarred veteran of.

Yeah, they're. They're the rough days and the good days. They're all good days but they're rough moments if you will. So we're fighting through them. All right, we got to start with this because last pod we did talk about the presidential debate.

Right.

And I released it after I saw you. I wanted to. Yeah. A little disclaimer on the last episode just in case if we made any jokes or people, you know, thought I can't believe they would say that or, or not talk about the assassination attempt on Trump. So I don't really have anything to add. I just figured people are probably going to want to know your thoughts. So what was that like for you?

I don't think there's many of you like wondering my thoughts.

No, I think there are.

I'm just, I am thankful to God that it did not he didn't get killed.

Yeah.

Not because I am a big fan of Mr. Trump but as much as more a matter of it would have really put our nation in a bad spot.

Yeah.

And so I'm thankful that that didn't happen. I really do think we would have had a very violent and politically charged next few months. And so I'm thankful that didn't happen.

Yeah. That's where I stand on it. Like political violence one should never happen. Two, when you have maybe divisive characters like Trump or even let's go the opposite. You know, if you want to make his opposite comp. Joe Biden. Sure. But maybe someone like a Nancy Pelosi or Chuck Schumer like talk to any like true Republican, they hate Nancy Pelosi and Chuck Schumer. Well, I don't want them to get killed either like cuz it would just create a ton of violence from the left and all this negative rhetoric. It's like no, you can hate someone, you can hate their ideologies but you shouldn't want them dead. So yeah, it was, it was, it Was wild when it happened, though. Like, all the news. Did you.

Where were.

Where were you when it happened?

Just. I was. I literally was at home and I. I got it like three. Three minutes after it happened.

Yeah.

Like, I. For some reason, I pulled up Twitter. I think. No, you know what happened? Meet Kevin was gonna go live. Dude, Meet Kevin is the best. The best at breaking news. Yes. There is no one as good as him. And so, like, I tune out of like 95% of what he talks about now. But when there's a live event happening and you want, like, instant updates, you go to Meet Kevin. He's so good.

Yeah.

And so Ken. Because what he does is he has all the news networks up and then he has Twitter and he just is like, getting everything live the fastest. He beats everyone else out.

So anyways, and his post, like, major event breakdowns are phenomenal. He did one like 24 hours after or maybe 12 hours after. Like, here's everything we know about the Trump assassination attempt. And it was like a phenomenal breakdown. Like, it was unbiased. It was taking in all the sources. Yeah.

Me.

Kevin's clutch with that stuff.

And then it was really interesting how, like, Elon supported.

Yes.

And which wasn't super surprising. But then Bill Ackman came out.

Yes.

Like, and then he supported it. So.

No, I think. I think so. When it happened, the first thing I was like, okay, if he actually got killed, we're going into a civil war. And so my first thought was, like, when I started watching the clips was like, I just need to see him stand up.

Yeah.

So he stood up and like, okay, good. We're okay.

Yeah.

And so. And then once he stood up and he did the whole, like, fist thing, I was like, okay, like, now it's gonna be so clear in terms of who's stronger. This is probably gonna swing the election. And so if it doesn't do that, I would be amazed. And so from a political standpoint, that's probably the best thing that could ever happen to him. And I think what's going to happen is I already had seen in the debate and things like a. You can tell he's being coached. Like, hey, be presidential. Just chill out. Like, if you're way over here and Biden's way over here, like, just meet in the middle and you. Because he doesn't have the power to meet you in the middle. Yeah. In terms of energy, like, just turn it back a bit. And so I think, like, even his entry at the RNC and like, I think his Demeanor is going to be much more presidential. I think it's me much more reserved. He's not going to attack people as much. And I don't think it's going to be much of a show because he just had, like, an encounter with, like, almost losing his life.

Yeah.

And so I think it'll actually be more. He'll be more introspective. Like. Like, seeing him a little bit emotional. RNC is, like, a good thing.

Yes.

It humanizes him. And I think for people that are in the middle or middle left to be brought over, they need to see that. And so if, like, you know, any political sort of coaching to him would. I would imagine is like, hey, just, like, tone it back, chill out, show a little bit of emotion about those things, and it's okay to be like, you know, on a little bit more human.

Yeah, no, I agree with that. And I feel like even his, like, the tonality. It's a tweet. Right. But even the tonality of his tweets is less aggressive than it was. I personally thought, like, you know, obviously, you know, you don't want to make light of these situations, but humor is a way to, you know, handle these things.

Right.

So a lot of people were making jokes after this, and I was like, you know, he's gonna. He's gonna tweet the craziest stuff. Like, his first tweet back on Twitter. This is. This is my joke. His first tweet back on TW should just be quote, missed me. Ronald Reagan. Right. Because the Ronald Reagan famously said that in a speech when a balloon popped.

Right. And he.

You know, like, it was after he had someone attempted to assassinate him. I was like, that should be his tweet. And then I was like, he's probably gonna come out, like, so hot against, like, the shooter and say all these negative things, but he actually went the exact opposite.

Yeah.

He went more in an introspective, gentle tone, which I was surprised by, but I think that was the right.

Not a fan of the fight thing. Yeah. Yeah. As much as I get where it came from, and I understand, like, that's. You're showing strength.

Yeah.

They're Fighting is never the solution internally. Agreed. Like, I think it. I agree. I get the strength part, but. But in the moment, like, if you're not.

Scripted. Yeah. Like. Like anything he said, like, I'm just glad that he actually showed some strength there. Yeah. But, you know, saying the words fight, like, what are we fighting?

Yeah.

Are we fighting the deep state? Are we fighting the Left. Are we fighting the Democrats? Like, I think they'll be used in so many negative ways. And no, like, we're not supposed to be fighting each other. We're supposed to be like, collaborate. Yeah, collaborate, collaborate. It wouldn't have gone as well. And totally. People chanting. Yeah, but. And then it's so. It's just so interesting, all the stuff around it. It's like the D. D, I D, A. What is it called? Di. Stuff around, like, all the women.

Inclusion.

Yeah, yeah. All the women on the Secret Service and then whether they're prepared for it and, like, all the planning and all that sort of st. So I rarely get involved in politics, but when events like this happen, I'm really watching.

Yes.

So, like, I really watched how Biden handled it.

Yep.

I watched how, like, they took the ads down. I really tried to, like, see, like, what's the strategy, but then also, like, the leadership aspects of it I think is interesting.

Yeah. I thought this was one of the more interesting tweets, and this is getting deeper into, like, the political sphere. So once again, if you don't like it, skip ahead in the pod. I thought this was one of the. One of the more interesting initial reactions to it happening. This is from Patrick bet David. I know we've talked about it on the podcast before, but he said to those saying that the election is over and Trump will win in a landslide, you're being naive. And then he kind of lists his concerns. He said, just because you have this big viral moment and you get this immediate rally of support around Trump does not mean that the election's over. I think a lot of people felt that way that, oh, like, it's over. Like, the photos of him with his fist up to the American flag, like, how can you vote against that? But then he goes on to list, like, really kind of his main concerns about just the general political sphere and what we as individuals need to do if we want our voices heard. I'm not going to read the whole tweet because it's pretty long. I might put some of the screenshots on the screen, and if you want to check it out, go to Twitter. But just a very interesting take. Kind of stepping back. You know, a lot of people had emotional takes on this situation, but Patrick bet David was really analyzing, hey, we can get emotional and say, yeah, Trump won. Let's rally around him. Or we can be like, hey, we're still dealing with this giant political sphere that we all have to participate in, and we can't just assume he won. The game.

Yeah. I'm just hoping. I'm just hoping that this cause causes Trump to go way more introspective and be way more center. Yeah, like, that's fair. Like, he has this huge opportunity to, like, pull in, not just from a political perspective, the left, but, like, he has this. Like, when that happens, you can galvanize people that are opposing otherwise. And I hope he goes that direction. I don't know if he has it in him, because he has been so divisive in the past with his language, and that's why people like him and he's, you know, polar, pushes some people away and attracts others. But I would hope that this is a moment where he's, like, he's older now. This is his last shot. Yeah. He's not running for president again. And so I think I would love. I would love if this causes him to, like, think about life, cherish his family, think about, like, the next generation a lot more, and be just, like, just tone it back.

Yeah.

Like, and I think if he did that, it would be good politically. But also, I just think we need to, like, we need to have a leader that is not divisive.

And so the only way for right now for Biden to show strength is to be divisive. Like, the only way for him to show, like, grit, determination, like, power is to be divisive. And so that's what. When he ratcheted up the rhetoric against Trump, this sort of. Sort of stuff happens, but it's. His only way is to use harsh words because he doesn't have the actual physical or mental strength necessarily. And so we need somebody. Like, this would be my prayer. Is that, like, Trump, this, like, makes him much more introspective about life. He literally just had a close graze with death. He's had a lot of support swarm around him. You can use this as an opportunity to take a step to the left and be like, hey, let's all come together. He does not need to make a. A victory lap. Like, if he gets nominated, like, just. Let's chill out. Yeah, I. I would love that. I don't know if he has it in him. No. The J.D. vance, the nomination, having someone younger. Thank the Lord.

Yeah.

So anyways.

Yeah, yeah, yeah. Now that he has J.D. vance, I. I feel like Vivek Ramaswamy is, like, has become even more pro Trump because he just wants a cabinet seat now. Have you seen, like, his Twitter and all his public appearances? Like, all right, Vivek, we get it. You want to be in the cabinet. You're not the, you're not the vp. I, I do love you back, but yeah, Yeah, I think J.D. vance is a good move. Goes younger. Someone that, you know, your, your traditional Republicans can root for too. Like, oh, he's a veteran, you know, whereas, like, Trump can kind of polarize some of the more traditional conservative Republicans. I thought it was a good move. Here's my favorite thing. This is the last, my last thing on it. This came out like a few weeks before, maybe a month before the shooting. And it never really made major headlines and how. It definitely won't. But did you hear about Trump's plans for 2026 if reelected? 2026 is the 250th birthday for America. He wants to do a great American state fair, require all governors to host like massive month long state fairs and parties.

Yeah, dude.

And he's like, we're just going to celebrate American greatness for like a year, basically. And I'm like, that's awesome. Like, that. I, I'm voting for him based on that. I think that's so cool, you know, so that, that's, that, that's.

I think, I think that like, when I look at it, if I thought Biden can move center and pull like this country together, I wouldn't mind voting for him. I really, at this point, like, usually I'd still say this, like 90% of my, my vote is based on policy. But in this regard, I would say I am looking for a uniting leader. Yep. Because, like, the divisiveness stuff needs to stop. Like, we are not at war with each other. Like, we need to cut this stuff out. And on both sides, I, I have a problem with it. And so whenever you see inside of a company, you see it inside a family, you see it inside a relationship, you see it inside a country. That is what leads to failure. And so I would just love for this to be a galvanizing moment because, like, the left is going to say, like, the person that shot him was a Republican voter, that it was using an AR that the Republicans are trying to make popular. So they're just going to use that. They're also going to say like, that Trump is the point of all the rhetoric and was the one that instigated all of it. It's not Biden's fault. And it's just like, look, it doesn't matter. We shouldn't be saying this about each other. Like, so unfortunately, because of social media, the snippets and sound bites is what works and what gets People riled up enough to go vote. And so my hope is that if he does get voted in, which it looks like that will probably happen, that he, he just totally dials it back. He doesn't need to be reelected. He can't be.

Yeah.

Like so like chill out and like make four years of bringing the country together.

Totally.

I would love that. I just don't think it's, it's really possible from a political standpoint.

You know, we did 250th birthday party.

I just hope that like someone having a quick graze with death gets them close enough to that. Cuz I've been there once, twice and once like when I'm older it's like I know it's like just a completely reframe like your daily life and like what sleep means and what you're all of that means. Totally. And so I would hope that happens. And then he chooses a cabinet accordingly too. But we'll see.

Yeah.

Cool.

Well, that was your politics for the day. We'll, we'll move off the topic. If you're here for business, we'll move off that topic. But I wanted to hear your thoughts and I appreciate you sharing them.

Like I would love it to be that the cabinet has to be a split like 50, 50 left and right.

Oh, like they have to be 50% registered Democrat, 50% Republican. Yeah. I don't hate that.

Is it give some like balance and like I just, I, I hate parties in general. I just think we should use voting as Americans. But like I know that won't work. But like I just think that like balance is good and challenging is good. And like one thing is like that Trump said in jest, I think I mentioned this last time during the debate, is that he like jested that Biden hasn't fired anyone. And like that is actually a really good point. He hasn't fired anybody in his cabinet or in his like office staff or anything like that. And so it shows that like it's just group think. It's just like. Oh like everyone just kind of come with their idea and does their own thing. There's no like leadership.

Yeah.

And I think that's actually a huge point. Yeah. I would also say though that like there should be enough of opposing viewpoints inside of a staff in order to be able to voice their opinions without feeling like they're gonna get axed.

Yeah.

And so I don't know, there's a, you know, part of it is the political, the political process of left and right makes a Politician have to kind of be somewhat balanced. So you've seen him go more neutral on several major topics in this debate, this debate and the, this, this running compared to previous years. And you can tell he is trying to, he's trying to bring in that middle audience.

Yeah, so, yeah, no, it's good. I completely agree with that. I was just looking to it. How many press secretaries Trump had?

Oh, was it like five or six?

It was like five or six. Yeah, I saw two. I think it was five. But yeah, I mean that's, that's more than one per year on average.

So the best was Scaramucci was his name.

Yeah, dude. Anthony Scaramucci.

Yeah, the Mooch.

The Mooch was a legend.

Someone for the media team, trying to get, I think, see if they can figure out the lock. Yeah, you got this, dude.

You're gonna wait. Yeah, dude. All right, well, we'll switch it up here. Now this is, Are you looking at my phone background? It's one of SpaceX's recent launches. Just a really cool picture.

Anyways, we're gonna switch it up. This is a, this is one sentence you said the other day in a mastermind private to Augusta, but we're gonna bring it public. You just threw it out there and I'm just, I'm gonna classify. This is not financial advice.

Okay.

This is just, this is one sentence.

I sold all my individual stocks and moved everything to ETFs. Yeah, there's no context. You just said it. So would you like to, would you like to expand? Not financial advice. Would you like to expand on why you shared that?

Yeah, so I, I was like, it's kind of a risk off move. All my stocks are way up. So I was like, you know what? I'm way ahead of the market and I know, I know I'm smart enough to know I'm not as smart as other everyone else that's always trying to trade the market and time it right. And so.

I probably spend two minutes a day looking at it, but it's two minutes too long. So as you know, I've been doing a little purge on all meetings and chats, etc. So it was like two minutes a day is going to get whacked if I can just switch to ETFs that I never touch. So I switch it to six different ETFs so I can name them off if you want.

Yeah, I do it. Vt. Not Financial Advice Spy.

The Vandar Vanguard high dividend yield ETF.

What's the ticker on that one?

VYM.

Yeah. Okay.

IShares Russell 2000 because I think the Russell 2000 is way underpriced right now. The Schwab US Large Cap ETF and then the last one is this Schwab US Dividend Equity. So five, six different.

What'S it called? ETFs, all with six figures in them. That's all I'm touching and I'm leaving it alone.

I think I have some of that Vanguard one that you mentioned. I may have the mid cap one because they have so many different ETFs, and then the Russell one I don't have, but I've definitely looked at.

Yeah. So when you have individual stocks, the thing is, like, it's always forced me to be like very interested in their quarterly reports and all the rest of it. So it's not just the two minutes a day. It's the fact that quarterly, I usually will read their annual report, like their quarterly report, and I'll really look at their financials, etc. So, um, you know, it's. I don't, I don't want to do that for my time anymore. And it's just I also know that like, long term, it's not a good move and I'm not going to be betting against that. So I've crushed it in the past four years doing individual stocks. My returns are on average, let's see here. I've more than doubled my money.

Nice.

Like, and like. Yeah. So it's good. But the timing is very key on that. It's like I really lucked out on the last bottom. So at conference I said, I'm calling the bottom. That day I bought a ton of stocks. Yeah. And so. And that was true enough. August, January 4, 2022.

Two.

Yeah. I went all in. And like that has helped.

Yeah.

So I'm thankful because we needed the money at Copilot. And so I've used quite a bit of that. But then, you know, everything else I'm just like, all right, I'm going to these index funds and I'm never touching it. Also, I do think there's going to be a correction. But if a Correction in an ETF like that's across all these stocks might go down 10 to 15% in a correction, versus in the stocks I was in, like Tesla, etc. It'll go down 50, 60%. So it's just a risk off move. That's really what it is. Like, so, for example, if things did collapse, I'd be right back in the game. Maybe I'd be buying all the ones that go down a lot.

So we'll just let all of us laymen know when it collapses again. Okay, I'll.

You know, and I'm, I, you know, you got to listen to classic Warren Buffett time in the market, not timing. And so I, I do have time in, but I would like to put more in. And I just feel like the stock market's been chaotic for the last.

So hot. It's so hot and so like that. It's, Everything's so high. The thing that you really want to look at, though, I would say if I was telling someone and like I want to invest is like most of the gains in the past year have been from the top seven or eight stocks.

Exactly.

And so that's why, like I did usually, I, I don't recommend usually going after smaller cap stocks. They're more volatile. But the fact that the Russell 2000 has not had any sort of recovery since the bottom of like 2021, 2022, when it collapsed, it hasn't really recovered at all. Hardly. And so I shouldn't say that it has recovered. It hasn't, it hasn't exploded like the S&P 500. And most of those S&P 500 gains are brought by the likes of Nvidia, Apple, Amazon. Like those top five holdings.

Yeah, yeah.

Microsoft.

Yeah, they talked about that in the all in podcast. How if you actually look at like S and P, it's like really just held up by the top.

Yeah.

And it looks exaggerated, if you will. I did just send you an image if you want to pull it up. This is something. I did not verify this information.

Okay.

Yeah. So you know, it's from the Internet, but this is from a finance account that I sometimes look at.

Oh yeah, let's go.

So this is beaten up stocks near 52 week lows. Now, since we're talking stocks, what are your thoughts on some of these? That maybe I didn't verify these. We could look them up if we really want to. But if they were, let's. We can even make a hypothetical. If these stocks are actually at these negative percentages near 52 week lows, what are your thoughts on them? If you want to just bang through them.

Okay, so Lululemon. Yeah, I think that was way overpriced. So yeah, it's down 43%, but it was probably 4x too expensive.

People were investing with the hopes that would become the next Nike. Well, that leads us on to stock number two. Nike is down 32%. What's funny is when it dropped off the cliff, I literally. That was like, my most recent purchase was Nike. I just sold it, like, around the same. Yeah, because it's only several weeks that I was holding it, but yeah, like, Starbucks, Dollar Tree. Zoom.

Zoom is getting mangled right now.

Well, yeah, because, like, they have had stalled out growth for four years since.

COVID and I just got an email from them yesterday that they're doing price.

Increases, which is a good sign. Usually. Usually when price increases happen, it's a good thing. The problem with Zoom is that Microsoft came along and with their monopoly on the enterprise market, basically just threw teams into their package. Then you got Southwest, and then, you know, is that. Was that. That's not Southwest Tap.

I don't know what that is.

I don't know what that is. It looks like Southwest was not.

Let's see, ticker.

And then McDonald's. McDonald's only down 16%. That's not, like a lot. Like, these are, like, very small moves. 10, 16, 18, 14. Like, that's not enough for me to buy a stock. If Stock drops like 70, 80%, I think it's a solid. Like, actually a good stock, then I start to buy it. So, like, if Tesla went down to 100, I'd go back in on it. So that only happens if we go into a massive recession. Is it 280 right now or something?

Oh, that is. That's Molson. Cora's beverage. So Cora's. Coors beer.

Oh, okay. Coors. Okay, got it. That's.

That's their symbol.

Tap.

Oh, like beer tap. That's funny.

Very good.

I like that.

I'm gonna have to figure what our ticker symbol is going to be. Yeah, I really wanted Max, but there's already a company that has the ticker symbol.

I thought it was Mike.

No, that was like. I had to fill something just a bit. Yeah, that was just a bit.

I don't know.

I was thinking about a whole bunch of different ones.

Yeah.

Because it has, you know, four. Four. Four letters or less.

Yeah.

We can cross that bridge.

APCM Augusta P4P. Copilot Media. So it's like the. The four things that kind of are the foundation.

I'd rather make it funny. Yeah. All right.

I agree. Yeah, I agree.

Would have been cool. I would have really liked that. But there's already another company, so we're just hoping for the next 10 years for the demise of Max. Linear. Yeah.

All right, cool. Well, there's. There's your stock Takes. This is a question from the Audience thought it was a good question. This is from at the Markintosh. So that's funny. I'm assuming his name is Mark.

Oh, that's funny. Okay. All right.

Yes, this is. This is what he said. He said in the beginning. This is getting biblical here. In the beginning, were you passionate about lawn care work itself, or was building a business the thing that was driving you? I'm finding myself dragging my feet more and more to get out there and grind. Though I am good at it, I don't think I'm passionate about lawn care anymore. I would like to build, but I'm cash strapped due to the business and personal debts, and I feel like I'm stuck on my current trajectory. My business sets will be paid off within two years. I feel like I owe it to myself to stick it out, but I also want to quit, like every other day. I guess another way of phrasing it is how important is passion? Or as her mosey would say, am I just in the pit of despair? And this is what hard feels like.

I think it kind of depends on how big a business you're trying to build. What's so true is the fact that, you know, obviously person listening to Alex, so Alex talks about this, and that is like, once a business crosses like 10 million, 50 million, it's all the same stuff. Like, you're just dealing with the exact same problems in any business. So it's like, how big of a business do you want to get? The second thing is how long do you want to stay inside the business? And then secondarily, if you're using this as a jumping off point, just make more money. Like, just make more money. Like, I. I didn't. I'm not passionate about lawn care in and of itself. I never was. But I needed to pay for college, and the way to do it was to go mow lawns. And then once I dropped out of medical school, it was like, the only thing I knew how to do was mow lawn. So I need to make money. So guess what? I did Mow lawns.

Yeah.

So. And then any business, as it gets bigger and bigger, you start to just do the exact same few things, hire people. It's marketing, it's branding, it's decision making, its resource allocation in terms of time, money, and energy. And that's what a CEO does. And so it just becomes more and more of that. You're just trying to find talent. You're trying to look at. You're managing resources of money and time and energy. And that's it as the business grows. So how big do you want to be? Like, if you're like, I want to build a 10 million, $50 million business, that's all it's going to become, regardless of what industry you're in. And so if you take your passion, you start making it a job and like, it's because I love it. Well, if you start growing it, guess what? You're not going to be doing that thing. Like, if I love mowing grass, I haven't mowed grass in a very long time. Like a year since I was in North Carolina, did the whole 30 day challenge, never touched grass. So if you actually get.

And that was even more just to prove a point, like, you didn't really have to do that.

Yeah. But like, anyway, the, the notion that you're going to do something because you're passionate about it, if you're going to, if you're going to say that, but then also you want to build a big business, just realize you're not going to be doing that thing fair. So.

Yeah, yeah, there are, there are lots of people that have talked about that. Actually, someone posted, one of our franchise owners, Max from up in Canada, he posted a clip, a guy that I'm a big fan of, Scott Galloway. We've talked about him on the pod before. He is, some of his videos have been my not financial advice. And he basically said like, he was, he was debating Piers Morgan on how like, passion doesn't equal, like financial freedom. Like, yes, you can be passionate about something, but you're going to have to, as you would say, do the boring work. And you could love doing. And it's great because in the clip they're actually talking about like lawn care and landscaping.

That was a great clip.

It was awesome. It's just good. Yeah. I think there's a lot of rhetoric about find your passion. And even, you know, you've talked about like, Gary Vee has kind of shifted, right. He's, he's very in tune with like, people finding their passions and embracing their emotions and how they can impact the world versus, like, dude, you just got to go grind for 10 days, like, or whatever, you know, 10 hour days, seven days a week, whatever it is. So, yeah, it's just, it's interesting. Yeah, I think it's. Do you think it's easier? Here's an interesting question. Just going to preface that for myself. Do you think it's easier to follow your passion as a entrepreneur or as an employee?

Depends what your goals are. If you're trying to make more money. I still wouldn't follow my passion as an employee because again, if you're going to move up the corporate ladder, you'll end up not doing the thing you love. Like, if you love music, I love music. And if you're not going to be the artist on stage singing, if you're going to grow with that organization, you're probably not going to do a lot of singing and recording. You're going to be doing like, venue prep, you're going to do ad slots, you're going to be doing security and like, all this stuff around, like creating concerts and tours and scheduling, and you become a logistics person or branding and marketing. So, like, I think that it just depends on what your goals are. Like, if you want to stay at a lower level, you can stay in the thing doing the work, and if you love it, fantastic. But if you're trying to make more money, typically more money is made when you lead, when you manage, and when you allocate and make decisions. And so that's what, like, as you move up any organization and start making, like, the most value goes to the person making decisions because there's the most risk in those. Those decisions is like, like, for example, if I am building the iPhone and I mess them up, I crack the iPhone. Shame on me. If I have to make the decision to change what type of glass we put on said iPhone, I affect every single iPhone in production. And so that's why people that cry out against, like CEOs making 400 times more, like, realize that their decision making is, is probably 10,000 times more weighty than the person you're comparing them against. And so not to say that, like, it's fair and things like that, it's just a matter of that's why they get paid. What they do is because they're, they're in the business of decision making instead of doing. Right. And that's a higher leverage activity.

Yeah, that makes sense.

I'm just trying to think if, if from an employee's perspective, I think employees have the ability to have more control over their ability to pursue passions.

And you can move laterally much faster.

Yes.

Right. So, for example, if someone works five years at a business, kind of goes up halfway up the ladder and say, this is getting away from my passions. I want to like, swap. It's easier to move over really quick. Right. Whereas if you stop a business day, you can it and you switch businesses, it could be four or five years before you get revenue back to where it was before. And so you know, definitely, I would say for an employee because the switching costs are so much lower as an employee. That's what I'd say.

So would you say all to all the videos and advice out there to entrepreneurs that has follow your passion, is it actually, is that completely wrong? If you actually. Employees should be. If you want to follow your passion in life, you should be an employee. If you want to make money and maybe do something you're passionate about sometimes be an entrepreneur or we just do.

A side hustle and realize it's not going to be a business. Because if you love the thing, doing as a side hustle, probably the best option.

Yeah.

Because it means you actually get to stay doing the thing. It's not, you're not dependent on it from a financial perspective and anything you make from it is gravy on top. So it's always going to be awesome. Versus making it a job, scaling it up and then not being able to do the thing because you have to focus on higher leverage activities inside the business, which is decision making, etc.

Yeah, it's like that phrase, you've probably heard this before, like do it as your five to nine until you can make it your nine to five.

Yeah.

Like if you, if you want to be an entrepreneur, you got to do it after hours, build the thing and then you can make it a job or you can make it a full time career.

Yeah. But I disagree with that because that's.

What I was going to say. Let me just finish my thought. I feel like that's exactly where the pivot is. Okay, five to nine. I'm passionate about it. Like I just worked my full time job. I hate my boss. Like I want to do it, I'm passionate about. Great. So I'm going to grind from 5 to 9 and figure out how to build my own business. As soon as you make it a 9 to 5, now you're dealing with the problems you don't want to do deal with. Now you're dealing with payroll, now you're dealing with insurance. Now you're dealing with people's schedules and your employees calling out, it just becomes a whole new beast that you have to master.

Yeah. It becomes your jail. Instead of giving discretionary effort, which is out of your own good, you know, free moral agency to be able to do whatever you want with it.

Yeah. So what was your, was that your disagreement as well?

Yeah, yeah.

Because we hear that all the time. I feel like even like Hormozi said that. But it's not a bad thing. Because if you truly know what you're going to have to face when turning it to a 9 to 5, then it's good to start as a 5 to 9. It is. But I think a lot of people think like oh, I'm so passionate about it, it's my after hours activity. But when it becomes your full time thing, it just, it's, it, it wears on you, if you will.

Yeah. I would say if you're going to build past a million dollar business in home services, it doesn't matter which industry you choose. Like literally flip a coin. I don't care if you're doing grass, pressure washing, roofing, janitorial, flip a coin. If you're trying to build a million to $3 million business, if you're trying to build a 10 million plus dollar business, it does not matter what industry you. Because what your, what your job description will look like at 10 million to 100 million is almost identical. Regardless of what business you ran. Whether you're running software or you're running an agency, whether you're running a lawn care business, it all is going to look at the same at 10 million plus.

Yep, fair enough.

All right, I have, I have one more thing we talk about. Or we could jump to non financial advice.

One more thing.

All right, we'll do one more thing. Now this is interesting. Now this is a tweet. All right. And I just want to know what your thoughts are.

Okay.

Okay. I'm going to ask you the question first and then I'll explain why this person tweeted it.

Okay.

What do you have as unreasonable high standards in your life?

Okay, that's the question.

Oh, what's the context you said you're gonna give?

Well, I'd love to know. Do you, can you think of any off top of your head? Like what do you, my candies have as unreasonably high standards for your life?

Oh, I know the answer to this.

I think, I think I might know what yours is.

Okay. What's yours? You obviously know, you've thought about it.

I have thought about it, but I don't, I don't feel like I have like super high standards, honestly.

Really?

I'm pretty relaxed, like low level. Like I don't need a lot. I don't and I don't think I have like a wanna, wanna a lot of wants and desires.

Yeah, Yeah.

I would say for me it's like travel schedules and like traveling.

Okay. Like I want.

No, I'm very patient. I just want like an airtight schedule. I want Good layovers. If I have to have layovers, I will pay extra for direct flight. I'll pay extra for comfort, plus.

Oh, really?

Well, yeah.

Oh, you're a big guy.

Yeah. And honestly, here's. Here's a new goal and a new goal for myself. I want to figure out how I can start flying, like, first class, just if I want to. Just if I want to. If I want to. That's where this is. My unreasonably high standards. I'm not saying it's reasonable. I think I would like to have that luxury so, like, I can. I can board first. I can have free check bags, all that. Like, I just like travel. I don't like dealing with people. I like traveling. I don't like dealing with the hundreds of people that are also going to be on the plane.

Oh, yeah, we're on the same page on that.

Yeah. So I think that's one for me. It's like, travel standards. Like, I want a good itinerary. I will pay extra for services, like, whatever it needs to be. Like, I just want that experience to be smooth. So it's probably my one off the top of my head.

Okay. My unrealistic expectation, because that was a very realistic expectation.

Yes.

You're looking for unrealistic expectations.

Yeah, unreasonable.

Yeah, my unreasonable expectations definitely comes to team members. I just think they should be working 24 7. I just genuinely believe that. And it's more a matter of, like, when people want more and they're not willing to give more.

That's fair.

Like, it's like, oh, so, like, you want to make more money, you want more position, you want more authority, you want people reporting to you, and you're not willing to put in extra time after work. What are you thinking? Yeah, and then I get. I get really agitated. Like, like, real. It's so bad, dude. Yeah. I still, like, I just can't. I can't fathom how someone wants to get ahead. And the unlock is not very obvious. And, like, keep working. Like, stop doing anything but work. And I understand, like, most people should not do that. They want work, life balance. But for the person that's going to profess, they want more money, they want more autonomy, they want to be a manager, they want more skills. Like, so what are you doing outside of work? What are you doing in the know again, your discretionary effort to make this happen. Are you listening to audiobooks? Are you listening to podcasts? Are you trying to help and go the extra mile? Because if you're not, why do you expect Me to pay you more money?

Yeah.

Like.

I just don't get it.

Yeah.

And I want to impress the people is like, look, I want you to make more money. I want you to do those things. But, like, here's the recipe. It's really simple. Like, work more. Yeah. And. And so I don't think everyone should work more. I think everyone should have their work life, balance situation, but don't expect that. And also getting all these other things. Yeah. So, like, again, constant improvement is the number one value of August nation for a reason. And.

I want to create the structure for which people can actually make more money and can get ahead, et cetera. But it bothers me so much when people don't, like. Like, when they're clocked in and they're not working. I'm so ticked off. Like, it's just. It's unrealistic that people can. Can keep that level of attention. And I can't necessarily say I can all the time, but, like, I just know, like, it has worked so well for me and for people to, like, point to any person, like, I want what they have in terms of money, wealth, autonomy, business, whatever, and then not be willing to do. The recipe that went into that is like.

Like, what do you want? Like, like, okay, how did you build Augusta? Like, just, like, sleeping in there for four years and work seven days a week.

Yeah. And without tech pay.

Like, and, like, don't. Yeah. And just, like.

So anyways, you keep going now we're here for it. That's it.

Yeah. So this. This tweet, this is from Tamara Winter. No idea who she is. This was in Sean Pury's newsletter. I subscribed to his newsletter. He's the host of my first million pod. He does Twitter Tuesdays.

Twitter.

And so he sends his five favorite tweets he saw for the week. It's fantastic. So, yeah, this tweet he put out there, he said, this is what Tamara said. I love asking people what they have, what they have unreasonably high standards for. The answers are always very revealing. And if they don't have an answer, well, that's also revealing.

Okay, so encapsulate this. What's your unrealistic expectations? Because I went off on a different tangent. I'm gonna be misunderstood for that. But, like, you encapsulate what your unrealistic.

Expectations are in terms of, like, for my life.

Well, you talked about, like, your whole travel thing. Yeah. Like, encapsulate, like, what is the underestimate expectation that you need to have, like.

A perfect travel experience that I don't want to have to deal with people. Like, that sounds horrible. Like, that sounds so bad. And I'm in sales traveling. I also had like that horrific experience about my flight back from Hawaii that I told you about where the guy basically, like, without saying he was going to assault me, said he was going to assault me. I'm like, dude, I'm just sitting in my seat and there's turbulence. So like, that, like, really made me. I already didn't like dealing with people when traveling. And my thing too is like, I'm good at traveling. Like, I pack efficiently. I like, I'm at tsa, dude. I'm ready to go. Like, I get through TSA faster than anyone else, guaranteed. So I would say it's. Yeah, I don't want to deal with people traveling when I don't have to. That is not to say I don't like people because when traveling, people become like sheep. They just don't know where they're going. It's really annoying. But Sean Puri gave his unreasonably high expectation. I think you might like this. He said he has an unreasonably high expectation for his day to day attitude. And that is I cannot be affected by the whims of my businesses or bad situations politically or bad situations with employees or.

And he is like, he is. And he has other.

No, he's saying, like, it's unreasonable how much emphasis I am putting on having a good attitude. Like I should be okay with like being reactive sometimes to things.

Got it. Yeah. It makes sense. So it's expecting himself to always be even keel.

Yeah.

And he, he's like, that's not necessarily.

Yeah, it's good at times. Right. Like you've talked about at lower, Lower highs, higher lows. But he's also realizes maybe it's unreasonable. Unreasonable how high my standards are for my emotional composure, if you will. So does that make sense? Yeah, it's kind of a complex question. I feel like you go a lot of ways with that. Like, you went kind of more the business owner way. I went more like personal. I'm trying to think if there's anything else I have in my life that unreasonable. High expectations, high standards, Anything else you can think of.

I've had to encapsulate mine. I just like, I have very high expectations of the people that I love and the people I want to see succeed. And typically those are unrealistic.

Yeah.

And unfortunately then I get disappointed with them. Yeah. So I.

Here's a. Here's one that I thought for you, though, I was like, if I ask you about this.

Okay, okay.

This is. This is like very, very, very low hanging fruit.

Yeah.

I was like, I feel like you have unreasonably high patience for the quality of meat that you want to consume, dude.

As long as it tastes good, I don't care the quality, dude.

Fair enough. I just know you. I know you like your beans. Yeah. So.

All right. Non financial advice.

Not financial advice, by the way.

Peppercorn ribeye. Yeah.

Oh, dude, where did you get this?

Dude? In Blaine is the best steakhouse in all of the country, dude. Good.

I love it.

So good.

Fantastic. My not financial advice. I gotta go off camera for a second.

Oh, wow, you brought. I was gonna bring something.

Oh, you.

You got that?

That's cheating. That's cheating.

Oh, the book.

Oh, yeah, I forgot the book came out.

Dude.

Yeah, we gotta have better placement. Come on now. Dude, I should have really thought about.

The total business turnaround.

There you go.

Written by Mike Andes, and it is a fantastic book. I can't say I've read the whole thing, but what I have read has been fantastic and it will help your business. So buy your copy today on Amazon and then the audible is out.

No, hopefully next couple days. But on the podcast, you can listen to it for free.

Yep. Podcast, you can listen for free. And then it's the Kindle cheap as well.

It's a dollar.

It's a dollar. So it's not a money grab. So check it out. But if you want a nice hard copy, it's good. Nice hard copy. You know ASMR there, it's a great book.

Takes five hours on audible to read.

Yeah.

So it's chunky.

Yeah.

But it's easy to read.

It's easy read.

Yeah.

First chapter is like 20 pages, but since it's kind of the introduction, you can get through it in a couple minutes. Yeah, let's go.

Yeah.

That's my not financial advice.

My non financial advice. Jocko Molk chocolate. Really good, dude. I'm all on board.

I've never tried it.

Yeah, dude, I know. Nick and Liz have been always drinking it. And then Nick was a big fan of it, so I was like, oh, try it out. Cool. Now I'm a fan, dude. So now on my flight, when I go traveling, I have to have an ajako. Go Energy for each day. And now I have to have a Jaco Mok for every single day. So it's good stuff. I'm gonna replace it. I'm like trying to mix it up so I have that sometimes instead of my protein puck. Because the protein puck has a lot more calories and more carbs.

Yeah.

So that's what we're. Cool.

I love it. Well, I think that's all we got today. That's the pod like and subscribe.