Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Become The Mayor Of Your Town

5 Aug 2026 · 1 min

Watch on YouTube

0:43

In this brief exchange, Mike Andes advises a business owner with a $1 million budget to concentrate social‑media content on the local market rather than trying to attract distant leads. He recommends using Facebook, Instagram, and YouTube to join local conversations—restaurant reviews, elections, community events—and to showcase recognizable local landmarks such as Main Street. By positioning the brand as a familiar part of the town, the business can attract customers within a realistic service radius (e.g., a 5‑mile area), making the content more relevant and effective.

Chapters

"Hey Mike, my business has $1 million.
I'm curious, how can I make content for my business?" If you're making posts on Facebook, Instagram, YouTube, avoid trying to make content for the masses 'cause you don't need leads 1,000 miles away. You wanna stay focused on your local market and you wanna become the mayor of your town. If there's anything in your local area, whether it be restaurant reviews, big accents, mayoral, like, elections, I wanna be involved in that conversation in my local area. I want to show landmarks in my local area. Main Street. When I do a project, I'm showing I'm in the local area because I want people only in my local area to identify with my brand. Otherwise, what's the point of making content if I'm trying to get leads and I can only service 5-mile radius?