Best Marketing for Lawn Care Business: Flyers, Door Hangers, Postcards, Yard Signs!

Hey everyone, it's Mike Andes from landscapebusinesscourse.com and today I have a very special announcement, something we've been working on for a very long time and very excited to share it with you. As you know, we have had landscapebusinesscourse.com we have lawncarewebdesign.com where we create websites for landscapers. But today is something very special and that is we are going to be launching print marketing materials that you can customize a template and a design. And we are very, very happy because there's over 40 designs we're going to be sharing with you and as part of this package. And so today I'm going to go over what exactly you're going to get as part of the print marketing materials package and exactly what it is going to be, how it can be used in your business. So obviously in the past we worked on the websites, we worked on your business itself, but I have so many people like, well, what about designing stuff? I'm not a designer, I don't know how to use Photoshop, all these things. What we've done in this course in this package is be able to create flyers, postcards, door hangers and yard signs around a whole bunch of different services in your lawn care landscaping business to make sure that regardless of what service you're trying to sell, what time of year, you can use one of these templates and you can easily customize them. Alright, so I'm going to show you a couple of them real quick before we talk about more of what is included in the package. So for example, this is the postcard, this one is for fertilizer. And then you got the door hanger which is for spring cleanups. And then we got this one. Here is actually the bonus part of the package which is a, when you do a treatment, you got a door hanger that can go on the front door of your client. After you've applied the treatment, you can fill this in with a Sharpie. And after treatment has been applied, we have flyers, so 8 1/2 by 11s that are going to be for sod. So this right here is for sod. This is going to be again, if you're going into sod season, you can distribute those. What's really cool about all of the postcards and the flyers is that they are ready for every door direct mail. They already have the stamp ready to roll. So if you're doing every door direct mail through the United States Postal Service, you'll be able to send out these regardless of where you're at to the different mail routes using the stamp that's already on the design. So you don't have to add that. It's already in there. So then we also have snow removal here you can see again, every door direct mail stamp is already ready to roll. And you don't have to use it for every direct mail, obviously, but it's already in the design. So the only thing you really have to do when you get these is change the phone number and potentially add a website or logo if you wanted to. You don't have to like, literally on this one, the only thing you need to change is the phone number from the front and back. That's really all you need to do. We've made sure that these templates, as good as they look, are also able to accommodate any sort of business. You don't have Augusta being shown. You don't have any logos being shown. So, for example, the fertilizer one, just a guy. You see the green shirt, for example, all these pictures we've paid for or we've taken ourselves. And so you can absolutely use these for commercial use. So I've shown you the postcards and flyers and door hangers, but what I'm really excited about is the yard signs. So here's like the biggest one. You can hardly see me here, but this one is for fall cleanups and leaf cleanups. And that's just one design. So for every single service, we have a flyer, we, we have a door hanger, we have a postcard, and we have a yard sign. And here's the one for hiring. If you're trying to hire people. Yeah, this is gonna get some attention on the side of the road. So for every single service, we have all four of those different templates. And again, you'll be able to take these and they're gonna come in different file types. They're gonna come in PNG file, which is a basic, very easy to share file size. Then you got PDF, which is a vectored image PDF. And then you have a Photoshop file. So we're actually giving away the Photoshop files. So you can actually customize these completely. You can move the picture, you can move the text. If you're more technical and you know how to use Photoshop or someone in your family knows how to use Photoshop, you can actually completely customize these to exactly what you're looking at. In all in the package, there's over 40 designs. I'm gonna read to you all the different services that are gonna be in this package right now we have six different services and we're gonna be adding about five to 10 more. So. So let me read off what's currently in there. Right now we have the designs for hiring to try to get more people. We have designs for spring cleanup, fall cleanup, SOD installation, snow removal services, fertilization and treatment packages. And what's coming here in the next little bit is molt installation, Christmas lights, bush trimming, irrigation, pine straw installation, core aeration and, and paver and retaining walls for those design build projects. So I'm really looking forward to getting all of those up there. But right now, like I said, there's six of them. Over the next couple weeks, we'll be adding more and more and this will be a project we continually add more templates to as time goes on. But right now there's already over 20 and there's gonna be over 40 designs total that you can use in your lawn care business. So a couple things. First of all, it's customizable. You can change these. These are not gonna be locked where you have to. Obviously you're not gonna use 1 2, 3, 4, 5 is your phone number. What you're going to basically do is be able to download the templates and then put them into Photoshop, put them into if you wanted to customize them. But this is the great thing is these are already formatted for vistaprint. Vistaprint is really simple because you can drag and drop your design in for sod, for example, and very easily add your phone number. It's very simple. You can follow the template, see where you need to put the phone number and then add yours as a text field customized. So it's very, very simple. You don't need design work, you don't need to edit these. You literally could drag these into vistaprint, add your phone number, your email address or your website, whatever text you wanted to, and you'd be good to go. You can use any printer though. This is the next thing I like about this is we are not specific to vistaprint. These are a lot of these designs and these sizings will work for a lot of different printers. So Vistaprint postcard mania. If you like your local printer, you can go there like, these are 8.5 x 11. These are 6 by 11, 9. These yard signs, they are the dimensions. Right now this really big one is 24 by 36, but they'll scale down to an 18 by 12, for example. The next thing is it's optimized for Vistaprint and that is What I would recommend, because these are perfectly sized for that. Sometimes you go to a different printer, might be like a quarter inch off or something. You might have to trim it a little tiny bit. But again, very, very simple for vistaprint. And last thing. Is every door direct mail ready? Like I said on the postcards and the flyers, these are ready to go for every door direct mail. So when it comes to price, the thing that you want to compare this against is what would it cost you to do this yourself? Literally, this is. We're charging like, $10 per design, technically, if you look at the fact that we're going to have over 40 designs inside of this package, and I just don't. I know, I know. You can't get this done for that same price. So I think the value here is tremendous. And one thing a lot of people might wonder is, like, well, what if I want to customize it? What if I want to add my logo or what? I don't want to go into vistaprint, add my phone number, which, by the way, is really simple. But if you're like, I just can't do it, I do not want to do that. We are going to offer a separate, optional design customization, which. Zach. Zach, you want to come into the camera. This is Zach. He was the one who's worked on this for the last several weeks as a graphic designer here at Augusta Lawn Care. And he's going to be the one that will work directly with you to make sure that your logo, your phone number, you can even change a picture or two out. And so there'll be a separate package for that that's not included in this. In this course, not including this package. This package is completely the templates only. But there will be an option if you need customization. You're like, I do not want a green shirt. I want a blue shirt. We can do that for you. And so that will be a separate option if that's something you really, really want to customize. But trust me, we've gone to great lengths to make sure these templates work for pretty much any business, regardless of your branding and all the rest of it. All right, next thing is, how did you come up with the idea? So I want to be really honest about this because it is somewhat original, somewhat not original. So I was thinking about doing this. We've always done the websites. We've done, obviously, the business side. And a lot of people have asked me about, hey, I don't have a graphic designer. Where can I get this done? Do I have to go find someone online. What looks good, what works, what doesn't work, all the rest of it. So we were starting this project and then I was listening to Jonathan from Florida Turf Pros, and he actually mentioned Brian's Lawn Maintenance had these postcards. I was like, what? I'm doing something that someone's already done. This is dumb. So. So I actually went and bought a bunch of his postcards just to support what he was doing, but also was able to kind of realize, like, look, there's still a lot of need for door hangers and flyers and the yard sign designs and not just the postcards. So if you're looking for just postcards, I would recommend check out Brian's channel. Brian's Lawn Maintenance has. They were great. They were amazing. I'm not trying to, like, compete with him or anything like that. It's a matter of. I think there's other designs I want to add to that. But if you just want postcards and definitely check out his channel, have to give him some credit for the fact that I saw those. So check those out. All right, last thing. And that is some people like, where's the money going? You're charging all this money and you're going to get rich and all the rest of it, all this money is going back into our content. So whether it be landscapebusinesscourse.com, whether it be people like Zach and Brady and Danny and everyone that we're creating all the content with, as well as the fact that with Augusta Lawn Care, as most of you know, I share my numbers. You know, we are not profitable. We are still a growing startup and it requires capital and requires us to be creative. So we don't have to go into a bunch of debt or we don't have to go get outside equity and give away the company. So this is really part of that whole evolution to make sure that we retain control of the company and to fund that operation as we grow. We got to come up with creative projects like this. This is the first part of something we're going to be doing called Landscape Business Media, where we're going to start creating things like this that you and your business can take advantage of. And. And this is just the start of launching that. So I really look forward to it. Make sure you check out the links below and go through and see what exactly is included. I guarantee you will not be disappointed. And I look forward to seeing how you take these and grow your lawn care business through door hangers, postcards, flyers, and yard signs. Thanks. So much. I'm Mike Andes, landscapebusinesscourse.com We'll see in the course.

Sam.