Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Best TIME OF YEAR to market your lawncare business! 📈

3 May 2023 · 0 min

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Mike Andes and regional manager Chuck discuss launching four new lawn care businesses in Charlotte, North Carolina. They describe first-month results: a collective $33,000 in revenue and customer growth from zero to 24, 35, 20, and 10 customers across the four locations. Their marketing mix included heavy direct-mail (mailers) which underperformed, and increased Google (Ads) spend toward month-end to boost activity.

Questions this video answers

Four

Charlotte, North Carolina

$33,000

24 customers; 35 customers; 20 customers; 10 customers

Last month I started four brand new lawn care businesses out in Charlotte, North Carolina using my regional manager, Chuck.
There it is. Four new corporate locations for Augusta Charlotte Market 1046-710133-89174,249 so not a good return on every door. Direct mail here, but we did the same thing here. We did mailers, mailers and mailers. This one just did not perform well. And we increased the Google at the end of the month to try to catch up in antivity. Collectively, 33,000 in revenue between those four. So not a bad first month. Going from zero customers to 24 customers, 35 customers, 20 customers and 10 customers all starting with zero.