A short how-to video by Mike Andes describing low-budget yard sign tactics to attract lawn-mowing customers. It covers optimal placement (line-of-sight at stop signs), concise readable messaging (2–3 large words), and a clear call-to-action (prefer phone number) while positioning yard signs as a brand-awareness touchpoint rather than a standalone customer-acquisition method.
That'll be fun to be able to get more knowing customers. Okay, he just put his hammer away, so I think he's probably done. Today we're gonna be talking about a low budget way of marketing. Let me start again. I always get low budget and cost friendly mixed.
Hey everyone, it's Mike Andes, landscape businesscourse.com and today I'm going to be sharing a low budget, cost friendly way of getting more mowing customers for your lawn care and landscaping business. So today we're talking about yard signs and we're actually out on the street here. And I'm going to give you a few tips of where to place a yard sign when it comes to marketing your lawn care business, as well as what you want to say on it. So let's go first over where you should place a yard sign. Now, a lot of times people will put yard signs along a ditch or along a busy highway. People are not looking on the sides of the street when they're driving, let alone the middle of the road. They're usually looking at their phone. Let's just be honest, you want to put your yard sign where people's eyes are going to be at. So here I'm at a stop sign. And usually when people pull up to a stop sign, studies show that they're actually not looking at the stop sign itself. They're actually looking at the stop line. That's the first place they're looking. Now, unfortunately, I can't put a massive banner here about my lawn care business, but what I can do is I, I can ask myself, where are the eyes of the consumer? Where's the attention at? And how can I get in that line of sight? So when I'm pulling up to here, as someone is driving a vehicle, as usually the target person is going to be the driver, I'm right here. Ask yourself, where is my potential customer going to be looking? They're looking above my stop sign and they're looking across. And this is actually where they look first because this is oncoming traffic coming from this direction. And so where you actually want to place your yard sign is right over there, right on the other corner in the line of sight that way. If this person is sitting here for 30 seconds waiting for traffic, they're looking this way the whole time. Their secondary location, they're going to look. Once this is clear, they're going to look over there. Now when they're looking over here, they're not going to see your yard sign down here on the other side of their passenger seat. They can't see it. So I'd really recommend, if you're going to put out yard signs, get in the line of vision where customers are stopped and looking. Another thing you want to keep in mind when it comes to your yard sign is what does your yard sign say? Now keep in mind, when you're putting a yard sign out, people are usually driving by. You can't do fine print. You're not going to be able to have your phone number, your email address and all the different services that you offer. You need to have one, like maybe one, two, three words that you're going to be able to say on that. Because it's got to be big font. Like if you have less than, you know, three inches of font on that, yard signs, people aren't gonna be able to read it. Especially if they're going fast, they're driving by, they've got to be able to see what those words are. And then the last thing, not only is it placement, not only is it what is said on the yard sign, but the third thing is what's your call to action? Do you give contact info and what are you asking to do? I would recommend don't put your URL on there. Your URL is gonna be long. They're not gonna see www.com and put that into their phone. Put your phone number on there. Make it the thing that is going to be closest to them and the thing that they can actually take action on if they see your yard sign. We only usually remember 7 digits, so keep that in mind when it comes to choosing your phone number and making sure that is the call to action you have on the yard sign. The next thing, the third thing, we talked about placement, we talked about the call to action on the yard sign, but what about the design? You want to make sure that it's large font. You're not going to be able to make a yard sign with 10 different services that you offer and your email address. And you've been in business for 20 years, your license insured and all the rest of it. People can't see it, they're driving down the street. Make sure that you only have a few words, like I'm talking two or three to capture their attention and then the contact. And again, this is a branding place. So make sure it's your logo, your call to action, which is your phone number and maybe two or three words that capture their attention. Maybe it's need mowing or maybe it is grass growing, question mark, something to capture their attention. You want your logo for brand awareness. You want a call to action and then you want just a few words that are going to capture the attention of the customer. But the most important part is remember, yard sign is really a brand tool. You're not usually going to put up 10 yard signs and get a whole bunch of mowing customers. That's not how it works. It's a part of your brand strategy where people start to see you on the side of the road, they start to see you in their door hanger, they start to see you online and, and that's what really builds brand awareness. So keep in mind, whether it be door hangers or yard signs, these low budget strategies are rarely a one size fits all gonna absolutely dominate your market. It's a piece of the puzzle. And so when we put out yard signs, we don't expect a ton of customers. We expect it to be another touch point in the brand awareness process and hopefully after enough touches, that customer gives us a call. I hope those three tips were helpful when it comes to yard signs. Again, another low budget, cost friendly way of getting started with getting more mowing customers this spring. I'm Mike Andes, landscapebusinesscourse.com We'll see you next.
