A short YouTube segment where Mike Andes describes his experience founding Augusta Lawn Care and deciding between pursuing commercial versus residential lawn-care customers. He explains that commercial competitors had advantages (trucks, equipment, more staff) and that price sensitivity made commercial contracts harder to compete for, leading to consideration of focusing more on residential work.
When I first started Augusta Lawn Care and just had a few employees, I also tried to go after commercial jobs. However, the big boys, the big competitors, they were able to outwork me with better trucks, better equipment, and more employees. And I didn't have the manpower to be able to effectively compete on price. And a lot of times those commercial customers were much more price sensitive. Potentially, they can make more profit by focusing on residential customers instead of commercial. This is a debate you all have had about residential versus commercial. Oh yeah, we're throwing around the idea of doing more residential, doing more residential.
