Mike Andes gives concise, practical advice for new lawncare businesses: when acquiring your first customers, be willing to lower your price to close deals and build momentum. He recommends offering a small concession ("if you're willing to add X, I can get it on the schedule for next week") to secure bookings quickly, stressing that early jobs lead to neighbor referrals and fuller schedules.
For your first customers? Should you start with a lower price so you can get started, or go with a high price but have a higher chance to get rejected by the customer when you're first getting started? I don't mind lowering your price. That's the one time that I would lower your price in order to close the deal. So you give the estimate. If they say, hey, it's too expensive. Okay, well, if you're willing to add X, I can get it on the schedule for next week. I just can't overemphasize the power of momentum in this business when you get one customer and then you get their neighbor. It's funny how when people get booked out one or two weeks, all of a sudden they're four or five weeks. Go get jobs. And if you got to reduce the price, that's fine. Just go get.
