Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Corporate giants' way of advertising isn't gonna help you grow

19 Apr 2024 · 1 min

Watch on YouTube

0:31

Mike Andes argues that large, well-known brands (e.g., Apple, Coca-Cola) use brand advertising and can afford massive spend, whereas small businesses should focus on direct response marketing instead; emulating big-brand ads can harm small-business growth. The clip contrasts branding campaigns with direct response tactics and recommends the latter for business growth.

Chapters

A lot of really successful brands that we all know and like Apple, Coca Cola, et cetera, they run ads very differently than small businesses. They don't do direct response marketing. They do branding, and they're willing to spend hundreds of millions, if not billions of dollars doing brand campaigns. And I think that because we see those ads and we try to emulate those very popular companies, we do ourselves a disservice, because direct response marketing is actually going to be the thing that allows us to grow our business.