Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Customers are ghosting your estimates! #lawncarebusiness #pricingmodel #homeservicebusiness

4 Apr 2026 · 1 min

Watch on YouTube

0:48

In this brief advisory video, Mike Andes explains how home‑service and lawn‑care business owners can stop losing potential jobs to "ghosted" estimates. He recommends first setting up automated text and email sequences in the HomeWorks platform that reach out to customers multiple times during the first two weeks after an estimate is sent. He then stresses the necessity of a personal phone‑call follow‑up on every pending estimate. Together, these automated messages and direct calls address unanswered questions, overcome objections, and schedule jobs, preventing the common loss where over 20% of customers open an estimate but never respond—not because they lack interest, but because the business failed to follow up.

Chapters

Before I spend a single dollar on ads, I will do several things first. The first is building automations in HomeWorks that send text and email to customers multiple times in the first couple of weeks after an estimate is sent. If you send an estimate and hope the customer just gets back to you, you are choosing a silent loss. The second is a phone call follow-up on every pending estimate, so text emails, and phone calls together ensure that we do not have customers ghosting us and estimates left pending. More than 20% of customers open an estimate and we never hear back from that customer. That is not because those customers were never interested. It's usually because there was no automation and no follow-up phone call to answer questions, overcome objections, and schedule the job.