Short conversational transcript from a YouTube video where Mike Andes advises a small-business owner not to lead sales messaging with personal hardship (e.g., being an ex‑felon or hiring ex‑felons). Andes argues customers care about results ("They just want their lawn mowed") and that personal missions (his own orphanage/medical-tech goals) are kept private because they don’t motivate purchases. The clip contrasts mission-driven motives with practical, customer-focused messaging.
Chapters
What's sort of your unique selling proposition? Like, what makes you different than everyone else?
We cut a lot of, like, we started off in like a lot of hood areas. I couldn't get hired because I was a felon and went out cutting. And then it was some kids. After a while they asked me could they come out and help bringing on 13, 14 year olds. And they didn't have nothing to do board. And that's when I started getting in Trouble. I was 13 and I had an AK47 on me and they caught me.
I don't recommend you lead the story with the fact that you were an ex felon and then you hire ex felons. That's your mission statement. And I think that's awesome. That's why I'm willing to support it. But the customers don't care. They're not going to pay a dollar more to support your vision. They just want their lawn mowed.
Job done.
I have a lot of missions and goals and dreams that I want to do with my money. I don't even talk about them because no one cares. It's my vision. It's my mission. It's my goals. Like my mission personally is there's a. There's several orphanages in Africa that help build. And I'm trying to build technology that can one day save lives for those kids over there that don't have access to medical treatment. You've never even heard me say that ever.
And I don't watch other products.
You know why you watch my content is because you want to make more money.
Yeah.
And so that's why you listen.
You would have said that. It probably would have been like, all.
Right, Mike, good for you. Great, good for you. All right.
