Do Lawn Care Door Hangers Still Work? (DEAD or Good Marketing?)

Hey everyone, it's Mike Andes. Welcome to Lawncare Media.com youm might have seen me at LandscapeBusinessCourse.com or even Lawn CareWebDesign.com but I'm very, very happy to announce that Lawncare Media.com is now available. So many of you have been asking for us to make this where we can do print materials and you can do your marketing materials as templates, be able to easily download them, customize them for your business and use them to grow your lawn care and landscaping company. So what this package includes is a full package but now we have option to have a la carte where you can buy just one design. The full package is over 50 designs and I'm going to show you some of them today and I'm going to talk about why we created this program. So why do I believe in print marketing? You know, so many of the time, so much of the time I talk about, you know, websites and moving on to digital and all the rest of it. But there's some things that digital media just cannot replace when it comes to marketing. One of the biggest things and best things about print marketing is how hyper targeted it is when it comes to geographical location. There's just no way that I can target the neighbor of my customer as accurately as just putting a door hanger on their on their door when I'm done doing a service. The beautiful thing also about print marketing is it's low customer acquisition cost. The price to get a customer is literally me knocking on the door and giving them a flyer about sod installation and potentially getting another customer. That customer acquisition cost very low in comparison, even Facebook, Google, Google, YouTube ads and digital media. Another reason why I love print marketing. Maybe you have an established business but you're looking to make it more profitable. The thing I like about print marketing as well is the ability to upsell your existing customers. Because for example, if I'm doing mowing services but I want to sell more core aeration services, I can now put these door hangers on my existing customers properties and without having to annoy them, without having to advertise them, I'm able to get more customers and increase the lifetime value of my existing customers. By using these print marketing media I'm already on their property, I'm already there and literally I'm going to spend a few cents to print this thing off and put it on their front door. So in my opinion the upsell value of print marketing is something that cannot be matched with even digital media. Another reason why I love the print marketing aspect of things. When it comes to your lawn care business is what I call the 3S system, which is the specific service that system. What that means is I drive around, you can drive around in your truck, your car, doing estimates throughout the day and say, oh well that customer will they need mulch installation. So I'm going to, I'm going to go put the mulch insulation, a specific service that is needed by the customer. I'm going to go ahead and actually, you know, put that specific service on their property. Maybe you're going in the winter, you want light installation, you want a bunch of Christmas lights and be able to put this out. Professional looking these, all these pictures you can use. This door hanger is great because you know, look after your lawn is treated, you can actually write on here the date that's applied, the temperature, the wind, the product applied, the technician's name to be compliant with your state and your regulations for your certification. So these are great ways that you can use print marketing. And another thing that's really cool is all of these designs are ready for USPS every door direct mail program, which means they have a little stamp on all the flyers and the postcards. So this little stamp in the top left hand corner is on all the of the flyers in the top left hand corner here as well as on all of the postcards. So regardless of what you're trying to sell for the postcards and for the flyers, they're every door direct mail ready. They already have the stamp, they already comply and you can literally send this out say for irrigation services. Great design, great pictures and just a great professional way of putting your customers first and getting more of them. So these all the package that we have includes four different types or file types. Number one is flyers. Okay, so we've talked about flyers and what these can look like. This is like the hardscaping surfaces, hardscaping one. So like paver before and after we got paver patios retaining walls. So even if you're doing big projects, a great option. It also includes door hangers. Like I've already shown you, some of these door hangers are fantastic for so many different uses. Door hangers are an amazing way to do hyper targeted marketing. Also postcards, again great for, I really love these for the fact that they have that card stock. They're gonna be great for every door direct mail which every door direct mail means I can hit every single neighborhood. Again, very hyper targeted and focused. And yard signs, again a great way to really dominate a neighborhood is to put yard signs around the houses and around the neighborhoods that you're also doing door hangers on. Many times it takes multiple touches for your customer to actually get your brand and actually realize that they need your services and they start to recognize your logo. So if I can see that they can see me on the door hanger, then they can see me in their mailbox on a postcard, then they can see my yard sign when they're driving out of their neighborhood, then they can see me on my website. These are all different touch points that we can get to the customer. And print marketing is a very low cost way of doing it. So those four different ways, four different file types are. We're gonna get door hangers, postcards, flyers and yard signs. Now, all of these files, these digital files come in three different file types. JPEG file, a PDF file, and a Photoshop file. Which means using that Photoshop file, you can change anything in these designs. You know, if you look at this design, you're like, well, I like everything, but I want to change one picture. This is the mowing one, the mowing services for the flyer. You're like, well, I like, I like all of it, but I want to change one picture. That's very, very simple. We give you the Photoshop files so you can change fonts, words, colors, pictures, really whatever you want. It's free, fully customizable and very, very simple to use. All of these designs are already formatted and sized, so you can directly use them on vistaprint.com but it's really, really simple to get them adjusted in terms of size to basically any sort of online or local printer. So postcard mania, or if you go to your local print shop, they're going to easily be able to use these file types. They're all very standard eight and a half by 11, six by nine standard door hanger and yard sign sizes. But they're really formatted directly for vistaprint. For you basically be able to drag, drop in the file, add your phone number and that's it. You don't need a bunch of design tools. And if you're like me, you doesn't know how to use Photoshop, this is a great option for you. Literally drag and drop the PDF or the JPEG file into VistaPrint, add your phone number and that's literally it. We're going to show you how to do that once you purchase and give you all the file types. But again, you do not need Photoshop skills. You do not need design skills. All of this is Ready to go. It's not branded with Augusta stuff. Anyone can use this. All you need to do is change the phone number, potentially if you want to add an email address or your logo. Absolutely. Very simple to do in Vistaprint. And if all of that even seems too difficult, we've actually created the option where our designers in house can actually customize 10 of these templates directly for you. So if you want to change colors or pictures or fonts or just add your logo and you just have no, you can't even figure out on Vistaprint, we have the option for you to do that as well. What's kind of new and really excited about lawncaremedia.com is now you have the option to buy just one design because perhaps all you do is coration and reseeding. All you do is mowing. Well, you don't want the whole package. Now you can buy individual templates one by one. So I really look forward to seeing what you do with these templates in your lawn care landscaping business. All of the money that we make from these print marketing templates and from lawn caremedia.com goes directly back into the content where we create more, more videos and content for the lawn care and landscaping community so you can continue to grow your business and make your landscaping business professional, efficient and profitable. I'm Mike Andes from lawncaremedia.com thank you for coming and we'll see you in the templates.