Short YouTube exchange advising business owners to prioritize a polished, professional website (including reviews, testimonials, videos, crew/truck photos) before investing in paid advertising. The speaker argues that advertising without a credible site wastes money because perceived value drives willingness to pay, conversion rates, and close rates; improving site quality can significantly boost revenue and conversions.
Do you believe that having a kick ass website is the best way to first start versus 10 different advertising companies calling me, you know, every single day trying to buy leads and you, stuff like that.
If you spend money on an ad and you get them to your site, that's like advertising for a sandwich shop. But if they show up and they don't buy because everything's falling apart and it's like, I don't know, who knows what's going on in the back kitchen there, you're not selling any more sandwiches. Why would I want to advertise people and drive them to my storefront when it looks bad? It's a matter of perceived value. Because when they come to a great looking website, they're willing now to pay more. Your close rate is going to be higher if you have premium services. If your site looks premium, has reviews, it shows testimonials, it shows videos, it shows your crew, it shows your truck, all of that. And so it's definitely the best bang for your buck. And almost every single one of them more than doubles the revenue in 12 months if they're not doing ads. Because just that alone allows the conversion rate alone to go up. But also then the close rate goes up because now the person is primed to buy from a service that looks professional.
